Website Brief
Email address:
Company name:
Web address:
Why do you need a new website?
What does your website need to achieve: traffic, sales, response rates, leads generation, reputation ?
Who is the target audience for your website ?
What is the main strength of your business ?
Do you have a SWOT or similar analysis framework? (Strengths, Weaknesses, Opportunities, and Threats)
What main tasks this website should solve for your business ?
Do you have some plans to evolve this project in future ? Оr you have a fix plan of work and budget ?
What features would you like on your website?
List the top five search terms (words or short phrases) that people will use to find your website:
Additional relevant search terms:
Do you have a social media strategy?
Please list the website addresses of the social media and other external websites linked to this project (eg facebook, twitter, youtube, ebay)
Are you planning on integrating further social media and other external websites/services? Please list them.
What elements of form style can be used in the development of design.
Do you have a style guide or other corporate requirements?
Do you have any images or colors in mind for your website?
Do you need assistance producing new content?
List strengths of your existing website:
List weaknesses of your existing website :
List your competitors websites and other important websites in your market/genre?
What are they doing well?
Provide examples of websites (or parts of websites) you like the design and functionality(from any industry):
Other Comments?