Developing a content strategy for social media from 4Limes

What is a content strategy for social media

A content strategy is the foundation of all SMM marketing. It helps you understand who your target audience is, and how you need to engage with them to get the results you want.

You need to understand that to break through the competition and win the love of your audience, nowadays, it is not enough to create good content and post it once in a while. You need a systematic and versatile approach. It’s the content strategy that helps this approach to shape and start communicating with your target audience in the language of the customer’s benefits.

What goes into developing a content strategy

Creating a content strategy takes place in several stages:

Induction

The project manager and client fill in the brief in this stage to define the business niche, the target audience, its pains and needs, level of competition. In addition, the main objectives and goals of social media representation are defined. This introductory information is needed to determine the direction in which we will work further.

Analysis of competitor accounts

You need to know your competitor by sight. Identify your most powerful competitors, and analyze their profiles to identify their strengths and weaknesses. This data will help create a unique and interesting content strategy to gain a competitive edge.

Determining the best groups and content formats

There are over 50 content formats, and our job is to determine which formats and in what ratio will be relevant to the client's niche and audience.

Building a Target Audience Portrait

A social media content strategy needs a deeper understanding of the audience, segmentation across different metrics. The better segmented your target audience, the easier it will be for you to create engaging content. And as a bonus, you'll be able to run ads on each of your segments, and it will cost you less and be several times more effective.

Create rubrics and publication grid

We do everything to make social networking easy for our clients. Therefore, for each of our customers, we think through rubrics and develop a grid of publications.

Create graphic design examples

It is important for us, when the client receives the finished content strategy, to understand what visual design will be most effective for their page. We prepare clear examples of the graphic layout for that purpose.

Resume

We give a detailed description of each content group, provide descriptions and examples of publications with texts.

Cost of Service

The final price of content strategy development depends on many factors. To calculate the cost, you need to fill out a brief.

You can fill it in yourself or get help from our specialist.

Cost of content strategy development starts from $600.
Lead time from 5-7 working days.

What We Do

Developing a Target Audience Profile
Defining Business Goals for Social Media Presence
Competitor Analysis
Analysis of Client Platforms
Content Plan — 30 Topics
Creating Categories and a Posting Schedule
Posting Frequency and Schedule
Sample Posts
Creating Visual Design Examples
Recommendations for Video Shooting and Editing
Selection of Call-to-Action Techniques for Video Engagement
Editing Software + Feedback on the First Videos
Creating a Social Media Advertising Strategy
Selecting Ad Placements and Advertising Objectives
Creating Target Audiences and Selecting Interests
Tone of Voice
Copywriting Recommendations

Benefits of developing a content strategy from 4Limes

If you need a social media brand strategy – contact the professionals!

We have over 5 years of experience in SMM marketing, so we know exactly how to achieve your marketing goals through social media. Our employees are always ready to create the best product for you, that will delight your followers and bring profit to you.

Cases

Our performance is best illustrated by our case studies

Аквакомплекс — нова локація для сімейного відпочинку

Aqua Complex, a new destination for family vacations

Client’s Goal:

social media development
brand development
funnel and matrix development

What We Did:

strategy development
event creation and packaging
social media management
collaborations
lead generation
working with bloggers

Result: 215% increase in bookings from social media

How to sell all the tickets to a concert

Client’s Goal:

social media growth
increasing sales
brand development

What We Did:

social media management
turnkey content creation
lead generation

Result: 720% increase in bookings from social media

Одеський холдинг, що об’єднує підприємства різних галузей

An Odessa-based holding company with businesses in various sectors

Client’s Goal:

social media growth
increasing offline foot traffic
shopping center brand development

What We Did:

strategy development
hosting interactive events and giveaways
social media management
collaborations
lead generation

Result: 17% increase in foot traffic in the first 6 months of the campaign

Crypto-blockchain startup

Client’s Goal:

Building the project’s social media presence from scratch
Launching the project onto the market
Establishing a foundation for the project’s brand awareness
Building a community

What We Did:

strategy development
search for UGC creators
social media management
advertising purchases from bloggers

Result: development and launch of the project from scratch in 7 months, followed by the sale of the crypto exchange

Clothing Manufacturer

Client’s Goal:

Build online sales
Increase sales through Instagram
Brand development

What We Did:

Developed a social media strategy
Managed Instagram
Recruited specialists
Trained the team

Result:

tripled sales through social media
the collaboration ended because we helped the client find an SMM manager to join their team

Women's clothing brand

Client’s Goal:

scaling online sales
organic product sales
developing the store’s brand

What We Did:

developing an SMM strategy
Finding a UGC creator
Organizing shoots
Editing
Managing the page
Building the page from scratch

Result: Achieving stable daily sales through Instagram

Women's clothing brand

Client’s Goal:

scaling online sales
organic course sales
personal brand development

What We Did:

Developing an SMM strategy
Finding UGC creators
Organizing shoots
Editing
Managing the Instagram account

Result:

account growth from 5,000 to 65,000 followers
growth in sales via Instagram from zero to stable results

Our satisfied customers

Need an effective content strategy?

Get your content developed now by filling in our feedback form!

Content is king! How a content strategy can help your brand conquer the market

Induction

Analysis of competitor accounts

Determining the best groups and content formats

Building a Target Audience Portrait

Create rubrics and publication grid

Create graphic design examples

Resume

Cost of Service

Aqua Complex, a new destination for family vacations

How to sell all the tickets to a concert

An Odessa-based holding company with businesses in various sectors

Crypto-blockchain startup

Clothing Manufacturer

Women's clothing brand

Women's clothing brand

4Limes

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