Contextual advertising - Frequently Asked Questions

See the video for an expert’s answer.

To do it yourself watch the video at the link
https://youtu.be/VsbEWQ1gLp4

To create a Google Ads account, you need to:

1. Go to Google Ads or Google Ads.
2. Press “Start”.
3. After that, specify your main advertising goal. It can be an increase in the number of calls, visits to the store or subscriptions and purchases on the website.
4. Select a goal and go to a new campaign. Select “Create an account without campaigns”.
5. Next, select the country, time zone and currency.
6. The account is ready.

To do it yourself watch the video at the link
https://youtu.be/-48iVjDO9V4

If you want to open access to Google Ads, you need to follow the following steps:

1. First, you will need the mail of the person to whom you are granting access. It is needed so that other users who access your account do not see the login and password to which the account is registered.
2. Next, go to the advertising account and in the “Tools” section, select the “Account Access” line. Here we can add users or see the ones we added earlier.
3. click on “Add Users” and select access. It is better to choose “Administrator” or “Standard” as these options will solve more issues.
4. After selecting access, enter the person’s e-mail address and send the invitation. A notification comes to the mail that the access has been opened for the user. He needs to follow the link and confirm the invitation.

To do it yourself watch the video at the link
https://youtu.be/aJiQqkxM0jg

To do it yourself watch the video at the link
https://youtu.be/5S5G9zYvp84

To add or remove a Google Ads payment method, use this step-by-step algorithm:

1. To manage payment methods, you need to go to the “Tools” tab and select “Billing and Payments” in the settings. Here you will find the basic payment information.
2. In order to add a new card, go to the “Payment Methods” option. 3.
3. click on “Add a new payment method”, there we enter the information about the card and save it.
4. If there are any problems with the card, for example, debts, it is necessary to make a payment and go to the “Transactions” tab to see if it went through.

To do it yourself watch the video at the link
https://youtu.be/OM3MF4akQco

Make a payment on Google Ads, you can only if you when you create an advertising account, you have chosen the payment method is not a card, and “Transfer of funds”. Then we will have the function to make a payment.

To make a payment, you need to go to the payment settings and select “Make a payment”. Enter the amount, and you will receive instructions on how to do it. Don’t forget to take VAT into account.

To do it yourself watch the video at the link
https://youtu.be/tB_5-eQIEIc

To create a Google Tag Manager, you need to:

– Go to Google analytics.
– From the “Other Products” section in the right corner, click the 4 dots and select Tag Manager. The tag manager website opens.
– Click on the button : “Create an account”. The name of the account is just for you. – Filling in the fields. In the name of the container, you need to enter the URL of your website.
– Select “website” (for sites optimized for mobile devices, and click “Create”.
– Agree to the terms of use of Google Tag Manager. Done.

The code to install the container using the developer method appears, if you are using a contractor, or can install it yourself. This code is put in the head as close to the beginning as possible, and the following code for initializations is put in the body tag as close to the opening tag as possible.

To do it yourself watch the video at the link
https://youtu.be/B8vZ9u_vcdA

To access an already created tag manager, you need to:

– Go to Administration.
– Select Access Control.
– Press + in the upper right window to add a user.
– Write e-mail (preferably Gmail)
– Choose the level of access: Administrator or User.
– Click Invite.

The user accepts the invitation by mail and access is granted.

To do it yourself watch the video at the link
https://youtu.be/3GthuiSPh5w

To do it yourself watch the video at the link
https://youtu.be/wm4YYXMwtaA

How to create a Google Merchant Center. Google Merchant Center for retail:

– In Google search, type Google Merchant Center
– Find Google Merchant Center for retail.
– Click Create Account
– Select Merchant Center
– Click create
– Fill in the fields
– Create account

Your account is ready to go.

To do it yourself watch the video at the link
https://youtu.be/afNQAnmF83I

How to grant access to Google Merchant Center:

– From the top menu, click the “Settings and Tools” gear.
– Select the “Account Access” option. There are 2 options: access with roles, or access for viewing by e-mail.
– Add a user, and configure the access level. Next, the user should accept the invitation.

In the notification settings advises leaving the service notifications – leave it.

To do it yourself watch the video at the link
https://youtu.be/AUsH-y6of3k

To do it yourself watch the video at the link
https://youtu.be/Qx1qQH1AJVI

To access Google Analytics, you need to follow these steps:

1. Open your advertising account in Google Analytics, go to the “Administrator” tab;
2. there we see three different functions. Select the “Access Control” line;
3. on the next page, we see lists of people who have open access. In the upper right corner, click on the plus sign to add new users;
4. In the address line, enter the e-mail of the person to whom we want to open the page. Click add, and the user will receive a notification.

To do it yourself watch the video at the link
https://youtu.be/85jp1gibf6w

How to access Google Search Console:

1. Go to Google Search Console, select your resource and go to Settings.
2. Select the “Users and Extension” line.
3. In the upper right corner, click “Add User”.
4. Enter your email address and choose full or limited access and click “Add”.

For an expert’s answer, see the video at the link https://youtu.be/Xt3uVwO3f14

Mass remarketing is the customization of all marketing channels to users who have already visited and familiarized themselves with the product on the website. This feature helps to catch up with lukewarm consumers at any touchpoint with the company and promote the product again. In this type of advertising, you should use triggers or offerers that will catch the consumer’s attention and induce a desire to go to the site and purchase the product. Also, this type of advertising is the cheapest – it allows you to get “one-cent” leads, which means getting cheap clicks and views for advertising.

For an expert’s answer, see the video at the link https://youtu.be/uZHb0swKJqk

What is remarketing? Remarketing is an internet marketing tool that allows you to show your ad to an audience that has already interacted with your resources. It allows you to get “one-percent” leads, which means getting cheap clicks and views per ad. It is a handy and cheap tool that allows you to remind yourself to those people who have visited the site and for some reason left it. There are many subtle features to setting up remarketing that allow you to target the right audience as accurately as possible – by selecting a specific section, product, pastime or date. Remarketing will help to remind your past customers or those who are undecided at a fraction of the cost – fueling their interest with effective advertising!

For an expert’s answer, see the video at the link https://youtu.be/76AmKa-Tchs

Contextual advertising is among the fastest and most effective types of advertising, as it works on a warm customer. Its main advantage is that it is easy to analyze and control. This tool is also universal in that you can easily calculate your sales funnel thanks to it. Sales funnel is the most convenient static tool that helps to predict the number of transactions and sales.

But it is worth taking into account the specifics of contextual advertising in google, because the person who should see your ad, must search for a specific keyword query that corresponds to your ad. Therefore, it is important to pay attention to the keywords that you use in the text of the advertisement.

For an expert’s answer, see the video at the link https://youtu.be/XkemVMGnQ-4

How and where to track website visitors? How many people came to the site? Our web development specialist will give you a simple answer to these questions. Google Analytics, of course. This is the most versatile and free tool that helps you track the number of users, their actions on the site, demographic data and many other parameters that will help you understand the effectiveness of your site. Thanks to such data, you will be able to track the results of advertising, as well as understand which parts of the site should be finalized.

For an expert’s answer, see the video at the link https://youtu.be/1Po5t4ahXnY

What budget should be planned for the promotion of contextual advertising in Google? To estimate the budget for contextual advertising, first it is worth understanding – what goals have been set for this advertising campaign. The cost of context depends on the price per click and the number of clicks. Thus, the entire budget can be spent in one day or in a few weeks. It all depends on what price you set per click and how much the ad will hook the viewer. The more interesting the headline, the more clicks – it’s as simple as that!

For an expert’s answer, see the video at the link
https://youtu.be/9RDDGH5M5fo

To rank first on Google pages, you need to know what conditions affect this situation. In search engines, there are two main indicators that affect where your ad is shown on the page:
1. Ad relevancy;
2. Bid auction.

In search, engines prioritize the role of relevance of the ad. That is, how much the ad matches the keyword query. Ads should contain the keywords by which it can be seen by the user. After that, the ad will be affected by the bid auction, which gives you the opportunity to compete with advertisers of similar ads.

For an expert’s answer, see the video at the link https://youtu.be/-__a5MYlw3Q

What is remarketing, and why are they cheaper than search advertising? Remarketing is a feature that allows you to target a warm audience. What does a warm audience mean? These are those users who clicked on the advertisement, were on the site, may have added a product to the cart, but for some reason changed their mind. Thanks to the introduction of remarketing code on the site, you can collect a database of site visitors and set up for them repeated advertising, i.e. create remarketing. These users are already familiar with your product, but they lack the final push – it can be a discount offer, an announcement of a new product or a special offer. Remarketing is cheaper, as the right addresses are already collected and search advertising does not spend your money to find buyers on hot keywords.

For an expert’s answer, see the video at the link https://youtu.be/yRnF6a0Ytik

When planning to run advertising on the Internet, everyone would like to know how much will cost the desired result. But even the most experienced specialist, can assume the approximate effect of advertising, because the result is influenced by a number of factors.

Factors that affect the advertising platform, such as:

– ad format
– business topic
– number of competitors

These factors affect how you will compete for the ad space with your competitors. But it’s also worth considering that budget and cost-per-click affect how you set up your ads. The higher the price per click – the more often your ad will appear. But 4LIMES experts know how to set up targeting so that at an average cost per click to get the maximum effect!

For an expert’s answer, see the video at the link https://youtu.be/G8hsyTaYZfs

The most common question we hear from clients about advertising is: Why can’t I see my ads?

Our expert has a number of reasons why exactly:

– Google doesn’t see your ads because you are connected via VPN;
– You don’t fall within the Target Audience criteria of your business niche;
– Contextual advertising is a “race” for first place, and it is not always possible to assess the “bids” for your position, which may be why you are not displayed.

For an expert’s answer, see the video at the link
https://youtu.be/udPmFPSW6qk

When setting up targeting advertising on the Internet, one of the goals may be to get to the top of the search engine. Many are interested in the question, how quickly the site will be on the first lines of Google?

To accurately predict the result should take into account two factors:

– the value of the rate ;
– google algorithms

These two factors affect the result’s rise to the top. The higher the bid value, the faster your site will rise. The google algorithms affect the rise based on the analysis of the site for uniqueness, spam, complaints, site quality and optimization of the site for mobile devices. This is a basic list of those factors that can affect the removal of a site to the top of the search engine.