Comprehensive Website Promotion (SEM)

What is SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is the process of attracting a target audience to a resource with the goal of converting site visitors into buyers of goods or services. It consists of several stages:

Initial audit

Its purpose is to collect and analyze the current state of the resource, draw up a work plan and calculate the necessary financial costs.

Project launch

It is necessary to work out methods for achieving results - to draw up a schedule of stages of marketing research, to develop a promotion strategy for all used channels, such as SEO (search engine promotion), PPC (contextual advertising) SMM (work with social networks).

Project support

Monitoring of posted content is carried out, analytical indicators of launched advertising campaigns and work on internal and external optimization of the Internet resource are tracked. The following people work on the site's comprehensive search engine promotion: a project manager, a marketer, an SEO specialist, a copywriter, an editor, a designer, a web developer and a web analyst.

What's included

To increase brand awareness, it is important to comprehensively promote the site. During the project, the resource’s behavioral indicators are monitored, its target audience is analyzed, the demand for a product or service is analyzed, and usability testing is carried out. For this purpose, our company uses:

Multi-level marketing research

Allows you to assess the market situation for a given product or service, understand competitive advantages, and define a clear portrait of the target audience.

Search Engine Optimization (SEO)

Its goal is to get your website into the top 10 search engines and receive targeted traffic over a long period of time.

Launch of contextual advertising (PPC)

This results in fast traffic and new potential customers, providing product or service awareness and higher sales.

Getting traffic from social media (SMM)

Helps to reach a wide audience and create followers for your brand.

Cost of complex website promotion

The price depends on many components. It is influenced by the competitiveness of your business project, the choice of the number of channels and tools for working with the resource (for example, if you limit yourself to optimization and getting to the top without further support). In addition, the type of business niche, the cost of advertising and much more have a significant impact.

For example, the cost of a “business card” differs from the price of promoting a news portal or a narrowly focused resource.

The cost is also affected by the degree of content development and the amount of work carried out by the webmaster to assess the technical components of the site. The need to configure all components of the resource, including working with graphics and usability.