Social media - Frequently Asked Questions

For an expert’s answer, see the video at the link https://youtu.be/1TmpkHqKZ6Y

For a detailed video about Business Manager and Ads manager see the video at the link https://youtu.be/ggbjrJ4uRwU

Business manager and Ads manager are free programs that can be used to promote pages, posts, manage an ad campaign on Facebook. The difference between these tools is that if you want to promote only one page and make an advertising campaign, Ads Manager will be enough.

But if you manage several advertising accounts, in this case it is better to use Business Manager. There, you can create an unlimited number of advertising campaigns. Also in Business Manager you can create your own pages for advertising, invite people there, and assign them roles. Business Manager is considered a more advanced program that opens more possibilities. If you are working in Ads Manager, you can create pixels there. 1 pixel to one account. You can add pixels to the Business Manager too.

To do it yourself see the video at the link
https://youtu.be/hLp4_J92z_E

Before you run Facebook ads, you need to start by creating a Facebook Business Manager.

Business Manager is a versatile tool for creating ads, managing Facebook Pages, Instagram profiles.

In order to create Business Manager, you need to follow the following instructions:

1. Go to the Facebook page on the left side, select Business Suite.
2. Click on the active “Create a business account” button.
3. Enter company name, name, e-mail address and go further.
4. Fill in all fields, such as city, country, site, etc., and send.
5. In the next step, you can add or link an account, you can add employees via mail invitation.
6. The account has been created. Confirm your e-mail address.

To do it yourself see the video at the link
https://youtu.be/S0BZq0tTfc4

To add an advertiser to your Facebook advertising account, you need to follow a few steps:

1. You need to add him as a friend first;
2. Then go to the ADS manager. On the left side, click on “All Tools”
3. Next, “Setting up advertising accounts”.
4. Click the “Add people” button. In the “Specify a friend” line, write the user’s name and assign him/her a role. The role can be of three types: administrator, advertiser or analyst. They differ in the right and degree of access to certain operations.
5. Select the desired person and click “Confirm”.

To do it yourself see the video at the link
https://youtu.be/7oZ_D2XF9x8

To add or change a card in Ads Manager, you need to:

1. In the advertising cabinet you need to go to the “Company Settings” tab. To change the card data, you must be the administrator of the page.
2. In the upper left corner click on Ads Manager and go to “All Tools”, then to “Billing”.
3. Choose “Payment Settings”, there we can edit or add a new payment method.
4. In the “Add Payment Method” option, you need to fill in the card details.

To do it yourself see the video at the link
https://youtu.be/osNIo2Dd5UI

If you have already installed Business Manager Facebook you still need to create an ad account to run ads. In this video, we’ll show you how to create a new Facebook ad account.

To create a new Facebook advertising account, you need to:

1. Go to ADS manager Business from your page.
2. Click on the “All Tools” tab on the left, then “Company Settings”
   and go to.

3. Select the “Advertising Accounts” line, click Add.
4. There you will be able to add an advertising account, request access to it or create it.
5. Select create, in the window that appears write the name of the account and choose the payment method, currency, etc., go further. Select “my company”.

To do it yourself see the video at the link
https://youtu.be/NqIi_IFUEMM

To add an administrator or advertiser to Business Manager, you will need to follow a few simple steps:

1. Go to Facebook, there is an arrow in the upper right corner – click it and go to the Business Manager section;
2. Then select the advertising account you want to give access to. Look for the “Company Settings” line on the right and go to it;
3. After that, in the upper left corner find the line “Users” and the next “People”, go and click on the active button “Add”;
4. Next, enter the email address of the person who will have access to the business account;
5. After sending the invitation, click “Next” and select the access levels for the invited user. At the end, in the bottom right corner, click on the “Invite” button.

If the invitation is not received, click “Send again”, copy the link and send it.

To do it yourself see the video at the link
https://youtu.be/7oZ_D2XF9x8

To add or change a card in Ads Manager, you need to:

1. In the advertising cabinet you need to go to the “Company Settings” tab. To change the card data, you must be the administrator of the page.
2. In the upper left corner click on Ads Manager and go to “All Tools”, then to “Billing”.
3. Choose “Payment Settings”, there we can edit or add a new payment method.
4. In the “Add payment method” option, you need to fill in the card details.

To do it yourself see the video at the link
https://youtu.be/ujys0VL_9X0

How to add a Facebook advertising account. Creating an advertising account:

1. Go to ADS Manager.
2. Select “Company Settings” in the upper left corner. 3.
3. Find the “Advertising Accounts” line, go to it.
4. Click “Add”. Here you can select different options. Select Create an advertising account.
5. Write the name, select time zone, currency, go further.
6. Select who the account is for and create it.
7. Go through the settings, assign a person and your advertising account is created.

To do it yourself see the video at the link
https://youtu.be/N6E-prz5ulw

If you are having problems with Facebook, you can check out the frequently asked questions, or write to Facebook technical support.

Instructions on how to write to Facebook technical support:

1. Go to the https://www.facebook.com/business/help page.
2. The page has tabs with answers to questions. If you need to write to technical support, there is an inscription at the bottom: Need help? Find answers to your questions or contact the support service, and next to the button “Start” click on it.
3. If among the frequently asked questions you have not found the answers, you need to click on the button “Start” or “Get advertising support” To start a chat – fill out the form and then a window with correspondence with a specialist will open.

To do it yourself see the video at the link
https://youtu.be/RLmIl8ltc7k

To link Instagram and Facebook 2025, you need:

1. That you are the administrator of the Facebook page.
2. Next, go to the Settings section. You must know your Instagram page login and password.
3. Scroll down to the Instagram tab.
4. Click “Connect Instagram” and enter your Instagram name and password.
5. Go to the Instagram app and continue with the settings.
6. Here also, we can disconnect the account at any time.

To do it yourself see the video at the link
https://youtu.be/xfU3L6tS79E

To download leads from Facebook, follow these rules:

1. Go to the Facebook page.
2. Select “Business Suite” on the left. Scroll down. Find the “More Tools” button, select “Instant Forms”
3. Next, select the desired form and click “Download”.

To do it yourself see the video at the link https://youtu.be/eQn9E9k-kVo

Having a social media page in 2021, a business simply needs to have one. A business page should represent your company in a worthy way, and for this you will need an assistant to manage it properly.

In order to appoint or change the administrator on Facebook, you need to do the following:

1. Open your community or business page.
2. Go to Facebook settings, Select Roles on the page.
3. assign a new role, select an access level, and select a person.
4. Enter the password. Wait for the user to approve the invitation.

To do it yourself see the video at the link
https://youtu.be/DBf04y5DIYY

There are several ways to access your LinkedIn advertising account:

1. You must have a link to the page of the person you want to give access to.
2. In the “Manage Campaigns” section, go to the account of the person you are going to give access to.
3. In the upper right corner, click on the “gears” icon.
4. Select edit and add to account. To do this, you need to enter a user profile. Then select the type of access, e.g. account manager or campaign manager, etc.
5. After that, save your changes.

To do it yourself see the video at the link
https://youtu.be/JNasqtnLjTM

To create an advertising account on LinkedIn you need to:

1. Sign up for LinkedIn.
2. Select “For Work” in the menu at the top and go to “Ad Placement”. If you already have a campaign, you will be immediately taken to its interface.
3. To create a campaign, click on the “Manage Campaigns” line at the top and create an account.
4. In the window that appears, write a title, select a currency, link the page to your account, and save.
5. Your advertising cabinet is ready.

To do it yourself see the video at the link
https://youtu.be/DAj8lhcvF24

There are 2 different ways to create a YouTube channel. The first is when you create a special Google account for your channel, and the second is when you create a branded page under your personal account.

Let’s consider the first method when you need to create a new account. To do this:

1. Go to YouTube.
2. Click on the icon in the upper right corner and go to “Your Channel”.
3. Immediately, you can choose a channel name and then create a channel.

The second option:

1. Go to the user’s channel. The brand page has the ability to connect to YouTube and Google photos, and also exists under the main account.
2. Click “Create Channel”, write a name. This name will not change the name of your Google account.

3- A new channel is created. With a branded page, you can add an admin and moderator, which a regular Google record does not allow. When you change your account, you can observe that you have a main channel. And also branded channels, which will be under one account and will not mess up the main account’s account.

To do it yourself see the video at the link
https://youtu.be/J4vGEBR81kY

Granting access to the channel, will be able to provide in two cases – if the channel is created on a branded page or the channel was created before 2015. In order to give administrator access to YouTube channel, you need to:

1. Go to Settings.
2. Select the “Add or remove administrator” line.
3. Next, click Access Settings.
4. In the window, select “Invite User”, write in the line his email and choose a role.

To do it yourself see the video at the link
https://youtu.be/Xe6IIJYHrL4

In order to link your YouTube channel to Google Analytics you need to:

1. Go to “Creative Studio.”
2. Select “settings”, then to “Other settings” and to advanced.
3. In this window, find the line “Account tracking ID” and enter the value. The value should be taken from Google Analytics. To do this, go to the Google Analytics page, select the “Administrator” option at the bottom.
4. Select “Tracking” and then “Tracking Code”.
5. Highlight the tracking ID and paste in the line for it.
6. Saving.

To do it yourself watch the video at the link
https://youtu.be/m-0THU9MsVU

To link Google Ads to a YouTube channel, you need to:

1. Go to the “Creative Studio” section.
2. Go to Settings, then to Other settings and then to Advanced.
3. Select “Link accounts”.
4. Go to our advertising account and copy the code, it is in the upper right corner.
5. Go back to the YouTube channel and paste the code, move on.
6. Choose a name for the account and click “Done”.
7. We also need to confirm the link in Google Ads. Go to Google Ads, point to Tools and go to “Linked Accounts”.
8. Confirm the connection to the YouTube channel. Select “Read More” and see the invitation. Select “View Request” and Approve.

To do it yourself watch the video at the link
https://youtu.be/7CueH1geeP8

To link a website to a YouTube channel, several conditions must be met. The main condition is that the site must be owned by you, and you must have public access to it in order to confirm the linking to the channel.

To link a channel to a site, you need to follow the steps below:

1. go to the channel settings and find the line for entering the site;
2. insert the desired site and click on “confirm”;
3. To confirm the channel connection, you will be offered several different confirmation options. Choose the one that is most convenient for you and follow each step of the instructions. Perhaps you will need the help of a specialist who developed the site
4. after you have completed all the items – click “confirm”.

To do it yourself watch the video at the link https://youtu.be/f9GFk1pAmRs

In addition to the importance of social media advertising for B2B, you should not forget to maintain them properly. SMM for B2B should include a number of mandatory items that should be present in the posts: product information, case studies with work and infographics. With these types of content, you’ll not only get business customers interested in collaborating, but you’ll also reach a new level in your brand awareness.

To do it yourself watch the video at the link https://youtu.be/XQRBK1By5eo

To add a Facebook pixel to a squiggle you need to:

1. Create a pixel in Facebook Manager
2. Select the setting type “Set the pixel code manually”
3. Navigate to Tilda in Site Settings
4. More → Insert code into Head
5. Paste the code, save and republish all pages.

To do it yourself watch the video at the link https://youtu.be/TBnb2np0eK8

To add a Facebook pixel to WordPress you need to:

1. Create a pixel in Facebook Manager
2. Select the setting type “Set the pixel code manually”
3. Login to WordPress
4. Click Plugins and then Add New
5. Download the Facebook Pixel extension
6. In the settings, add the code and activate the plugin

To do it yourself watch the video at the link https://youtu.be/GEgMYItZoPM

Transferring a YouTube channel to another account follows these steps:

1. Create a new account to which we want to transfer the channel – take into account that the name must contain the already working name for the channel, as the old name is not transferred
2. Go to the main account settings – select “link channel to brand account”
3. Establish connection – it is important that “my channel now” contains the channel that is being moved, and “my channel (after the move)” contains the newly created channel. – the newly created channel.
4. Confirm the transfer.

To do it yourself watch the video at the link https://youtu.be/vu7dRR0xLH8

To conduct a channel audit, you need data like this:

1. Overview page and detailed schedule
2. Auditorium page
3. Data: Types of traffic sources
4. Data: Traffic source: external
5. Source of subscription
6. Audience retention by last clip and overall by channel
7. Channel subscription source

To do it yourself watch the video at the link https://youtu.be/XvPilxoXORY

To create, you need to:

1. Go to https://target.my.com/
2. Click on the active “Login” button and then “Register”.
3. Register using one of the following options: email, phone, Facebook or Twitter
4. Confirm the created profile and complete registration
5. Account is created.

To do it yourself watch the video at the link https://youtu.be/GC-rfnpZhNQ

To add a payment method, use this step-by-step algorithm:

1. Go to https://target.my.com/
2. Select under “Balance”.
3. Enter the required amount for replenishment and click “Pay account”
4. Choose payment by a payment system convenient for you
5. Save the details for further repetition of the operation

To do it yourself watch the video at the link https://youtu.be/f1VtQXDcV1c

Step-by-step instructions:

1. You must have the email of the person you want to give access to.
2. Go to https://target.my.com/
3. In the Profile section, click the Permissions tab.
4. Enter the required user mail and select extended access with all features
5. After that, save the changes.

To do it yourself watch the video at the link https://youtu.be/QMJMgBCKZi4

Step-by-step instructions:

1. Go to https://www.tiktok.com/business/ru/apps/tiktok
2. Click on the active button, “Start” and then “Registration”.
3. Pass registration with one: email
4. Confirm the created profile and complete the registration by filling in the company profile
5. The account has been created.

To do it yourself watch the video at the link https://youtu.be/9uATohvI9tQ

Step-by-step instructions:

1. Go to https://business.tiktok.com/select
2. Enter the name and time zone
3. account is created.

To do it yourself watch the video at the link https://youtu.be/TryJ-PUJs_U

Step-by-step instructions:

1. You must have the mail of the person to whom you want to open access and created a business center on TikTok
2. Go to https://business.tiktok.com/select
3. In the “Users” section, click the “Members” tab.
4. Enter the required user mail and select extended access with all features
5. After that, save the changes.

To do it yourself watch the video at the link https://youtu.be/HnPJA5H3uKo

Step-by-step instructions:

1. Go to the “Account Information” tab and fill in all the fields below.
2. After filling out the information goes to the moderation stage, which takes up to a day.

To do it yourself watch the video at the link https://youtu.be/rBJvnFTlEEk

Step-by-step instructions:

1. Go to the “Account Information” tab and fill in all the fields below.
2. After the information passes to the moderation stage – add payment methods. 3.
3. you can pay only by prepayment by specifying or selecting the required amount, also the commission will be deducted.
4. Choose a convenient payment system and conduct the transaction.

For an expert’s answer, see the video at the link https://youtu.be/qrzPSRBM8A4

For an expert’s answer, see the video at the link https://youtu.be/gyNG_q-wzC0

For an expert’s answer, see the video at the link https://youtu.be/zpcgq88hn38