Development of identity and branding for small and medium-sized businesses in Ukraine

What is identity and branding

Every company strives to become a brand, but not every company succeeds.

What is the secret of success?

We have been in the branding business for over 5 years. And using the example of our clients, who have become recognizable and beloved brands over this period, we can say for sure: the main secret of successful brand is a quality of products and systematic approach to the positioning.

These two components are the key to your company’s successful future. And if quality is the responsibility of your employees, we can help with branding.

But first, a little bit of theory, so that we speak the same language. What is branding and identity?

Branding is the process of forming the image of a company among the target audience. It consists of many elements, such as identity, communication channels, PR, advertising, etc. Owing to these components, consumers get a definite idea about a company, its products or services, its mission and sales promotion.

The brand identity is just a set of tangible means that form brand image: logo, corporate colours, fonts, graphic images. All this is framed in a brand book or Guideline.

The importance of identity and branding for business

To win the love and loyalty of your customers and to set yourself apart from your competitors, make sure you pay attention to building your brand and developing an identity.

The more coherent your positioning, the more trust you inspire. The client sees that you are thinking systematically, paying attention to detail, and that is very important. A brand book will make it easier to do business, to communicate with customers and to connect with partners. After all, you will already have a beautiful, presentable set of business printing and souvenir products – this creates a positive impression of your company.

Branding and Identity: who needs this service

You should definitely order the service if you want:

Have a unified and coherent structure of your brand identity

To have a positive image, that will arouse consumer's interest to the brand

Stand out from your competitors

Increase the trust of potential customers and partners in you and your business

Increase the effectiveness of advertising

Create your branding and identity step by step

1

First our project manager completes a brief with the customer

2

Then we discuss project details and cost

3

We sign an agreement and customer pays

4

The customer provides input material - text, photo, video, graphics etc.

5

We submit several design concepts for the client to choose from and approve one of them

6

We show intermediate results and make corrections

7

We present a complete project, making further adjustments if necessary

8

Approve final result of the project

9

The client pays for the rest

10

We hand over all sources and copyright and allied rights to the project

Value

We can provide several payment schemes for the project:

01

100% prepayment

02

70% prepayment and 30% balance

03

33% upfront payment; 33% surcharge and 33% balance

Logo design

After filling in the brief, confirming the details, approving the price and signing the contract, we provide a few sketches of the logo. After communicating with the client we refine the sketches to the final version and create a MockUp for the visualisation of the main promotional material. As a result, you get a ready-made logo, the basic variants of its use, a set of branded fonts, colours and visualization of the main promotional elements.

Service cost: from $150.
Term of completion: 4-7 business days.

Small brand book

In addition to the steps described in the creation of a logo, we develop layouts for printing, draw guidelines for the use of corporate identity. You get a logo, final final revised models of the 7 basic units of business printing (business card, letterhead, envelope, pen, tableware, textiles, outdoor advertising) and guidelines for the use of branding.

Service cost: from $350.
Term of completion: 5-14 business days.

Full brand book (Guideline)

We also develop logo, layouts for business and advertising printing, create guidelines for use of corporate identity and brandbook. Ordering this service you will get a ready-made logo, manual on the use of corporate identity, guideline on visual identity, final final refined product layouts from 15 units (business card, letterhead, envelope, pen, tableware, textiles, outdoor advertising, etc).

Service cost: from $500.
Term of completion: 10-30 business days.