SEO website optimization

What is SEO website optimization

Anyone who has ever used the Google search engine and entered a specific query in search of information has seen how the system produces a list of sites where answers can be found. Some of them are shown at the top of the list, while others can only be found by scrolling through several pages.

In order for a site to get into the top ten, or even better, into the top three, where it will be viewed by the maximum number of people, it is necessary to carry out certain work with it, involving a team of specialists. This is SEO optimization of the site.

Optimization includes:

internal analysis;
external.

The first means that the content will be analyzed, which will help raise the site to the top by creating a simple and convenient structure, easy navigation.

External optimization is the growth of the so-called link mass. That is, creating links to other resources that will transfer visitors to your site. The main goal of this work is to optimize the resource for search engines. It is important to choose the right sites for placing links in order to avoid being blacklisted by search engines. Only the complex execution of tasks will help to promote the site. To achieve a good result, it is better to entrust this work to professionals and not try to do something yourself.

Stages of SEO

Internet promotion is useful for any company, since the site will attract more potential customers - people interested in purchasing a product or service.This means that there will be a steady growth in sales even in the absence of constant advertising.

A preliminary audit of the site is carried out. And based on its results, optimization occurs, which consists of several stages.

Audit

Specialists start with an analysis of the text content of the site, its readability and uniqueness, check meta tags and headings, and draw up a step-by-step plan for working with the resource.

Technical analysis is carried out, which helps to identify gaps in internal optimization, find and fix bugs on the site and in its program code.
The usability of the site is evaluated, that is, the quality of its text content, the ease of navigation (moving around the site).
After the audit, instructions are drawn up for further actions, and the approximate cost of the work is determined.

Optimization

The first stage of optimization is the analysis of competitor sites, i.e. those that the search engine places in the top 10. A semantic core is collected, keywords that are distributed across the pages of the site, traffic for the last month is analyzed.
An analysis is carried out of how text, graphic and video content is placed in the requirements that affect ranking, that is, a complete analysis of how the page looks.
Interlinking of pages is created.
The specialist collects the semantic core: using special services and analysis of competitors’ websites, he selects keys that best match the topic and are suitable for the website. Then analyzes the text content of the site, identifies errors and issues that need to be corrected.
Technical errors are being corrected.
Copywriters write interesting texts based on key queries and relevant website pages.

As a result, the client receives a website that is absolutely ready for use. This will completely eliminate the risk of being filtered by search engines.

Reporting

After completing all types of work and fully preparing the site, the company prepares a report for the client so that he or she can compare the work plan with the actual tasks completed.

How the price is formed

Analysis and optimization for a large corporate website, online shop or a private website are different tasks. They differ in the amount of work, the number of specialists that need to be involved, and the time required. As a consequence, the cost of the work will vary.

Benefits of 4Limes

Search engine optimization of websites, their comprehensive promotion is only part of the company’s mission, which we cope with perfectly well, taking into account knowledge in other areas. Successful cases presented on our website are direct confirmation of the quality of our work.