SERM. Order Reputation Management from 4limes

What is SERM

Reputation is the most valuable intangible asset a company owns. Having lost it once, brands spend a great deal of time and money to restore it. To maintain a positive reputation, there are many technologies, among which is SERM.

SERM (Search Engine Reputation Management ), stands for Search Engine Reputation Management. It is important to understand that nowadays people use mainly the Internet, less often television and the press to obtain information.

Before buying a product, a person enters a search engine and gathers all possible information about the future purchase: reviews, video reviews, articles, pricing, and based on this, makes a choice. Therefore, it is advisable that the first page of the search engine does not contain negative information about the product. Increasing positive information about the company and minimizing negative information is the main task of SERMs.

Main SERM methods

Increasing service and customer care

This step will increase customer loyalty and encourage customers to leave positive feedback.

Reputation management on social networks

Create themed groups where the company, product, service will be discussed and you will remove unnecessary comments.

Press releases and other PR-activities

которые помогут распространить положительную информацию о вашей компании в интернет-медиа.

Removal of negative information

Wherever possible. Or conflict resolution, dealing with negative feedback.

Preventing Negative Feedback

Many people think that SERM is exclusively aggressive crisis management. It isn't. Of course, this technology is indispensable in times of crisis or acute situation, but still, it's better to be proactive and think of tactics to disseminate positive information in advance and systematically.

Who and when should use SERM in their business

This technology is necessary for everyone who cares about their reputation: entrepreneurs, large and small companies, famous global brands and personal brands – all of them use SERM.

In Ukraine, the use of this technology is not as widespread as in the West. But it can play into your hands. While your competitors ignore the negative reviews and comments about them on the network, losing their target audience, you will get a big competitive advantage by introducing this technology.

Online reputation management is used in two cases: to maintain a positive reputation and to eliminate online reputation threats.

In the first case it is clear: the company has a good reputation and the technology helps to keep it at or above this level. In the second case, SERM is used to neutralize reputational threats: negative feedback; negative media coverage; aggressive websites.

Benefits of the technology

By getting your brand name mentioned frequently and positively in search engines, your site will quickly rise to the top of the rankings. And that’s not the only benefit of the technology. SERM helps to increase the confidence of the target audience, form a positive image of the company, increase customer loyalty, create a positive reputation of the company in the labor market.

On what does the cost of implementing technology in your business? You have to understand that this technology is not only about writing positive reviews on various sites. SERM, like any other marketing technology is a complex of actions, including analysis of the market, competitors, the company itself and its product, the study of search results and media materials for references about the company, a response to the negative and neutralize it.

What 4Limes SERM Service Includes

Mention and Feedback Monitoring

We collect reviews on review sites from search engines; brand mentions in the media and social networks, monitor on the recognized text in the pictures, video transcripts, checks.

Response and neutralization

Official replies to negative comments (initial response) and all mentions (initial response); incident management (transferring complaints with details to the customer, publishing an official reply to the incident), preparing a request to delete unconfirmed reviews to the site administration, additional moderation of negative reviews to check them for compliance with the site rules, blocking negative comments.

Growth of brand loyalty

We implement crowd-marketing (reviews, comments, likes), increase ratings on the feedback and directories.

Creation of an infopole

We create and maintain "content islands" (directories, directories, geoservices, etc.); write seo-articles, press releases; create and maintain a blog; maintain pages in social networks; displace negativity from the top.

Why choose 4Limes

Our clients save significantly on the costs associated with hiring full-time employees, but still receive all the benefits of an experienced marketer.

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