Copyrighting - Frequently Asked Questions

In this section, you can familiarize yourself with the most common mistakes that occur when preparing articles or headlines for advertisements. If you still have questions, you can contact the specialists of our team, and they will be happy to help you.

  • Why are you not capitalized?

    For an answer from an expert, see the video at the link https://youtu.be/mToDUQ1kf38

    Every novice copywriter has a question how to correctly write “you” in an article. For this situation there is. The pronoun “you” is capitalized only when addressing a person directly.

    Capitalize the pronoun “you” when addressing one person in texts of the following genres:

    a) personal letter;
    b) official documents addressed to one person;
    c) questionnaires, advertising leaflets – addressed to an unspecific person

    In all other cases “you” is written with a lowercase letter, as there is no direct address to any person. The following rule can be suggested: if it is possible to insert an address in the singular form before the pronoun you, then capitalization of the pronoun is appropriate.

  • What is AIDA and how does it work in your text?

    For an answer from an expert, see the video at the link https://youtu.be/YlWu9iNs6hQ

    Selling text is not a simple copywriting, which we are used to. Studying all possible ways to promote the site, we can not forget about SEO, but even better if using it you will fill your resource with sales content. To approach this correctly and get the largest number of leads, we prefer to work on the AIDA model, which for a sufficient amount of time has already borne fruit.

    Action, impact, desired result – this is how we decipher AIDA to make it easier to understand.

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