Promoting on TikTok: Campaign Setup and Management by 4Limes

Drive quality traffic to your business through TikTok

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TikTok used to be a platform where teenagers posted entertaining content. So there was no point in advertising there. Now more than 80% of the audience are solvent people over 18.

Gradually, advertising in TikTok has become one of the most popular trends in Internet marketing. Entrepreneurs who understand the prospects of this platform are already launching advertising in TikTok.

Platform Features

Here are some important things to consider when working with TikTok:

Mobile-first platform: Your website must be well-optimized for mobile and load within 4 seconds.
Primary content: Short vertical videos up to 60 seconds.
Trending content: To kick off your promotion, choose popular trends like viral music, dances, or challenges.
Restrictions: You cannot promote personal TikTok or other social media accounts through TikTok Ads auctions. However, you can promote a mobile app or website.
Targeting limitations: No city-level geotargeting is available.
Targeting criteria: Country, region, age, gender, language, device, connection type, device price, behavioral patterns (actions + categories and subcategories), keywords, interests, and more.

Advertising formats on TikTok

There are two options for running ads on the TikTok platform:

Launching through the TikTok Ads cabinet is the main format worth using for business
In-feed Native Video – pop-up ads in the feed: clips from 5 to 60 sec (9-15 sec).

Ad formats by special order:

01

TopView - full screen banner at login, up to 60 seconds.

02

Brand Takeover - a full screen banner at the entrance: a picture of 3 seconds or a clip of 3-5 seconds.

03

Hashtag Challenge - A banner in the search section with a branded hashtag for the challenge.

We know how to properly set up promotion on TikTok.
If you want to use a new source of traffic for your business – leave an application on the site!
Our specialist will contact you as soon as possible.

Interested in Promoting on TikTok?

Fill out the form on our website, and we’ll call you back! Our manager will explain all the nuances of working with TikTok.




    In-Feed Native video creative requirements

    Targeted TikTok advertising from 4Limes

    We work out a detailed portrait of the target audience of your business to set up the most accurate targeting. Thanks to this, you get targeted leads at a low cost. Stages of targeting:

    1

    Developing a portrait of the target audience

    2

    Creating a promotion strategy

    3

    Choosing playsets and targets

    4

    Creating audiences and matching interests

    5

    Ideation and copywriting for advertising creatives

    6

    Design and animation of advertisements

    7

    Creating UTM tags for ads

    8

    Launching a test advertising campaign

    9

    Disabling ineffective audiences and ads

    10

    Maintaining RC and adjusting rates

    11

    RK reporting

    12

    Conclusions and recommendations

    Why Work With Us

    Our team will take care of all the tasks to make your promotion in TikTok a success. We:

    Large Team of Experts

    Your project will be handled by specialists across various marketing fields: project manager, marketer, editor, copywriter, designer, traffic specialist, and web analyst.

    Experience in TikTok Advertising

    We’ve been running TikTok ads since March 2020. Our portfolio includes successful cases in various industries.

    Partnership and Support

    We are official TikTok resellers, Facebook Marketing Partners, and Google Marketing Partners. We know how to seamlessly integrate TikTok into your overall marketing strategy, whether for business or personal branding.

    Interested in Promoting on TikTok?

    Fill out the form on our website, and we’ll call you back! Our manager will explain all the nuances of working with TikTok.




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