Promotion of car delivery services from the USA on TikTok

Promotion in TikTok

Our agency was contacted by representatives of a company that transports cars from abroad, mainly from the United States, China, and Korea. We have signed an NDA with the company, so we will not disclose its name.

$1 988

advertising campaign budget

903

total leads received

$2,36

average price per lead

$0,05

cost per click

31 553

number of clicks

2,78%

average conversion rate

Details

Location

Ukraine

Target audience

Women and men who are interested in a new car

Niche

Cars

The company is the official representative of American auctions in Ukraine. The main goal of the company is to bring a car for the client with maximum savings, to choose the perfect car in the best condition according to all wishes for a given budget.

For those who do not want to wait for a car to be delivered, the company provides a selection of cars that have already been purchased at auction and delivered to Ukraine with all the documents and registrations.

Prior to working with us, the client had not used TikTok as a tool to promote its services. Having studied the list of services, audience, and competitors, we came to the conclusion that video marketing is the best format for promotion in this niche. Such advertising will demonstrate the full variety of cars offered and encourage the user to learn more about the company’s services.

The task

Client: importer of cars from the USA and Korea to Ukraine
Period: one week
Objective: traffic to lead forms
Traffic source: TikTok

Work progress

Analysis of services and target audience

We analyzed the company's key services and offers to be promoted. We determined that the main product to be promoted would be electric cars. We studied the target audience and competitors to better understand which approaches and messages would be most effective.

Development of strategy and scenarios

Based on the analysis, we developed a promotion strategy with a focus on video marketing on TikTok, taking into account the specifics of the platform. We wrote scripts for advertising videos, focusing on demonstrating the availability of electric cars and their comparative characteristics with conventional cars. We paid special attention to the dynamics and simplicity of the messages in the scripts to keep the audience's attention and engage them in the viewing process.

Shooting and editing of advertising materials

The client shot the videos according to the prepared scripts and recommendations. We finalized and made adjustments to the videos to improve their effectiveness for TikTok.

Launching and managing an advertising campaign

We set up an advertising campaign on TikTok focused on lead generation using lead forms. Launched ads with tracking of key metrics such as cost per lead, cost per click, conversion rate, and other indicators. We constantly monitored and optimized the campaign to achieve the best results.

Expert comment

At first, we worked out a number of the company's main services and offers that should be used for promotion. The main product to be promoted was electric cars. After agreeing on the content, our team started writing scripts.

The main rules of writing a script for TikTok are to demonstrate the link as clearly and understandably as possible for the audience, as this platform is loved for its simplicity. You need to anticipate in advance in which part of your video a person might get bored and try to fix it by adding dynamics. Such a video won’t scare off the user – they’ll be immediately drawn in and continue watching with a higher probability of the targeted action.

The main idea was to inform users that electric cars are no longer something inaccessible and expensive. It was also important to show their comparative characteristics with conventional cars in the video.

After the client received a ready-made script and recommendations for filming and editing, he shot all the necessary materials. As a result, we made a few edits and started launching the advertising campaign.

Results of the promotion of car fitting services on TikTok

Key results

$1 988

advertising campaign budget

903

total leads received

$2,36

average price per lead

$0,05

cost per click

31 553

number of clicks

2,78%

average conversion rate

For the entire period of the advertising campaign, we received the following indicators:
Spent: $1988
Received leads: 903
Avg. price per lead: $2.36
Cost per click: $0.05
The number of clicks: 31 553
Average conversion rate: 2.78

89.16% of those who responded were men. In terms of age, the highest CR was in the 25-34 year old segment – 45.5%, which is a very good indicator. The women’s segment makes up 1/5 of the total audience, which is enough to create a separate advertising campaign targeting them.

It’s also worth noting that there were more Android users in this ad campaign – 241 (84.3% of the total). This suggests that when launching an advertising campaign, you should not narrow your target audience in search of a more “solvent” one.

Conclusions

In general, the client was satisfied with the work done, as the results were quite good at the stage of traffic acquisition. The cost and quality of lead forms was an order of magnitude higher than on Facebook, as was the conversion rate from lead to sale.

Thanks to the active submission of new videos, as well as the competent customization of advertising, taking into account the specifics of the niche and audience, TikTok can significantly improve the already good performance of the first campaign.

If you want to learn more about lead generation on TikTok, leave your application on the website and 4Limes specialists will provide you with a free consultation!

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