Case study on creating a landing page for an airbag repair center
Details
Task
It was necessary to create a landing page adapted for launching paid traffic, with the ability to receive applications by email or direct contact by phone. The client provided the company’s corporate colors, and otherwise trusted 4Limes specialists.
Solution
Given that Google search ads are shown only to people who are specifically looking for a car airbag repair service and their level of awareness is quite high, it was decided to build a landing page with a minimum number of blocks. In the lightweight structure of the site, we placed only those blocks that have a positive impact on the decision to order the service. After approving the structure, we finalized the design and started developing the page.
After launching an advertising campaign and directing targeted traffic to the page, the hypothesis of a “short” landing page fully justified itself.
What we did
- We conducted a marketing study of the website structure.
- We created a unique design and developed the website.
- We installed analytics systems.
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