Case study. How to create a selling website and increase sales of real estate and legal services
Details
Task
4Limes specialists were tasked with researching a business niche, expanding and improving the existing resource. The main wish of the client was to increase the number of incoming applications from potential customers at minimal cost.
Solution
Since the main task for the client’s business was to increase the number of incoming applications, we decided to start working on a project to research the business niche. Since a person looking for BTI services compares contractors at the search stage, it was important to ensure that OR BTI was on the top of search engine results.
Together with the client, we decided to use two methods of promotion – contextual advertising and SEO. For each service, we created a separate landing page with potentially high conversion rates and placed SEO texts on them. The texts were based on the keywords that were obtained as a result of the semantic core.
The website was designed in the corporate style of the company.
What we did
- We conducted a detailed analysis of the business niche.
- We collected the semantic core.
- We developed the site structure.
- We wrote SEO texts.
- We created the design and built the website.
- We set up and implemented analytics systems.
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