Creating Sales Funnels

Sales funnel role

Let’s face it: until a few years ago, it was relatively easy to drive traffic to a website using Facebook ads, Google Ads, YouTube, SEO, redirects, emails and other channels to get sales from the first touch. But the situation has changed dramatically since 2018.

The consumer is so oversaturated with ads that, either they don’t notice them or they are annoyed by them. Therefore, the effectiveness of ‘head-to-head’ advertising is dropping rapidly. If you want your business to grow and your sales to increase, you need to change your strategy urgently.

We suggest you use a softer, more effective promotional tool – the sales funnel. It allows you to sell a service or product gradually, unobtrusively. Also, by using the funnel, you will increase LTV and the average client’s check.

Automated sales funnel: the steps to build

Building a sales funnel is one of 4 Limes' strengths. We answer the question "how to build a sales funnel" on a daily basis, and generally follow the steps below. But we can modify this structure if the client wishes and if there are specific requirements.

01

Step: Create Awareness

Before you can sell anything, you need to make sure that potential customers are aware of your products/services. The main goal in this stage is not to sell, but to grab their attention and ignite a desire to learn more about the company or product.

02

Step: Discovery

Once a potential customer clicks on your ad or visits your website, it's crucial to keep their attention by creating an amazing 'journey'. We usually do this with techniques such as special offers, time-limits, social proof, a captivating product description and infographics. We think through the process down to the last detail to encourage customers to move on.

03

Step: Evaluation

When potential customers are interested in your product, they will start to evaluate the true need to buy. They often look elsewhere for information that supports or contradicts their initial opinion. At this stage, our job is to convince them that you are the best choice.

04

Step: Engagement

At this stage a large number of potential customers are interested but still not ready to make a purchase. Our goal at this stage is not to lose them by using creative tactics: limited-time offers, new interesting case studies, additional product features, etc.

05

Step: Completion of the purchase

At this point, the potential customer mentally agrees to buy your product and is almost ready to click "Buy Now. Almost. But there's still a tiny bit of doubt left, and a final confirmation is required. The following tactics work great here: show customer reviews next to the button, add price comparison tables, offer a 30-day money-back guarantee, add a time-limited discount.

06

Step: Delight.

Do you think the process is over? No, it's not! Now we need to turn your customers into brand ambassadors who will love it and promote it. And we know how to do that.

The cost of creating a sales funnel

The cost of creating and running a sales funnel is made up of elements such as the complexity and versatility of the product, the complexity of the target action, the number of internet marketing tools needed to attract customers, the booster and repeat sales.

A dedicated account manager will make you a special offer.

Interested in our service of creating a sales funnel?

Fill in the form and an expert will contact you within hours.

What the sales funnel is for

The sales funnel is an Internet marketing tool which works in stages: first the potential customer is introduced to the product or service, then a lead-magnet is offered (free bonus for attracting the customer). And then sales, sales, sales… and pre-sales. And the special beauty of funnels is that it all happens automatically.

Creating funnels is as important as hiring a professional sales manager, because they can generate more leads and sales for a business. A properly constructed funnel increases bookings, sells physical goods, digital products and more.

Why businesses like to work with us

We use best practice in building sales funnels to maximise the effectiveness of the tool for our clients.

Strategic approach

A clever synergy of marketing tactics in the sales funnel is the key to success.

Consulting

We build the funnel around the traffic channels most relevant to your business and test clicks to increase sales. Based on the results of each period, we agree with you on further actions, make edits or expand the number of funnels.

Years of Experience

Our marketing team has a wealth of experience in successfully developing and assembling working sales funnels that bring not only leads, but also increased sales.