Comprehensive website audit

Technical Website Audit

is the first step in site optimisation. It becomes essential when your existing resource isn’t growing – meaning no increase in visits, sales, or overall revenue.

A comprehensive SEO audit helps identify all causes of poor rankings and reveals why your site holds low positions for key search terms. After completion, you’ll not only improve search rankings but also avoid potential search engine penalties and filters.

Comprehensive Audit

consists of several types of analysis:

Technical assessment
External factor evaluation
Usability analysis

Technical analysis

Technical analysis is a comprehensive evaluation that identifies any errors or multiple issues made during website development. These issues can reduce site functionality and hinder search engine performance. By identifying and resolving technical problems promptly, our specialists make the website more user-friendly, improving behavioural metrics and enhancing its ranking potential.

What does this analysis include?

A complete set of actions necessary for thorough website performance evaluation. Our specialists:

Check page loading speed

Verify hosting configurations

Identify and eliminate duplicate pages

Analyse HTML structure

Review meta tags and numerous other technical details

External factor analysis

The assessment of backlink profile, or external website audit, is part of a comprehensive audit and is essential for evaluating external ranking factors. It reveals the number of incoming links from other websites and analyses their quality. This process examines:

Natural and SEO backlinks

Existing or potential search engine penalties and filters

Reviews across other platforms, their quality and quantity

Usability Analysis

This phase focuses on converting visitors into clients. The usability audit examines the interface, producing a list of issues and solutions. Its purpose is to make the resource commercially successful, generating enquiries and high conversion rates. The analysis aims to enhance user and prospect experience across the website by evaluating:

1

Content quality and formatting

2

Functional elements - their justification, placement and ease of use

3

Design implementation

Why You Need a Website Audit

Creating a website isn’t enough for online success; promotion is crucial. While Google lists numerous resources with similar themes and content, it’s essential to direct visitors specifically to your site. Without proper analysis and a strategic promotion plan, your website won’t perform effectively or achieve top search engine rankings.

This analysis can be conducted at any stage of your website’s lifecycle: during development, refinement, or pre-promotion preparation.

How We Determine Pricing

The audit cost depends on your website’s size and the scope of required analysis. Auditing a large corporate website versus a single-page site involves different objectives and challenges.