Advertising on TikTok for a gift and trinket shop

Promotion in TikTok

We have long been working with an online store that specializes in selling inexpensive small items and gifts priced from $5 to $50. We used to run Facebook ads for the company. But in December 2021, the price per conversion began to rise, and we suggested that the client try a new format of advertising on TikTok.

$5 175,14

advertising campaign budget

6 631 275

our advertisement was shown

63 580

clicks

$0,08

cost per click

1655

leads received

$3,13

average price per lead

Details

GEO

Ukraine

Target audience

Men and women who are interested in gifts, kitchen sets, etc.

Niche

Online store

We know from experience that the audience of this social network likes such products. It’s also easy to integrate the product with the site’s trends and maximize the effect. An NDA was signed with the company, so we will omit the name.

Task

Client: a store of gifts and household items
Product: paper lanterns, small gifts, kitchen sets, etc.
Goal: from 1500 conversions for December, price per conversion – up to $4
Traffic: on the landing page (product sales)
Traffic source: TikTok

Work progress

Analyzing the target audience and preparing for the launch

We analyzed the target audience on TikTok, taking into account the features of the client's products and the specifics of the platform. We studied reports on the client's latest sales to identify the most popular products for promotion. We researched trending items on Aliexpress and other platforms to select products that could go viral on TikTok. Flashlights, puzzle toys, anti-stress toys, and kitchen sets to reduce visual noise were of the greatest interest.

Development and creation of advertising creatives

We wrote scripts for commercials that are in line with TikTok trends and attract the attention of the target audience. Developed scripts for remarketing videos to keep users interested and increase conversions. We shot and edited 6 different advertising creatives, which included product demonstrations in use, trending video formats, and emotional triggers.

Launching and optimizing an advertising campaign

Launched an advertising campaign on TikTok, setting up targeting for the target audience most likely to be interested in the products offered. We regularly monitored the campaign's results, analyzed the effectiveness of each creative, and adjusted settings to improve performance. We made changes to the campaign based on the data obtained, disabled less effective ads, and increased the promotion of the most successful creatives.

Expert comment

Let's start by working out the target audience and selecting the products to be advertised. The client provided us with reports on recent sales. We also additionally studied trending items on AliExpress. The most popular items were flashlights, puzzle and anti-stress toys, and kitchen sets to reduce visual noise.

The result of promotion on TikTok

Key results

$5 175,14

advertising campaign budget

6 631 275

our advertisement was shown

63 580

clicks

$0,08

cost per click

1655

leads received

$3,13

average price per lead

A total of 6 different advertising creatives were launched. During the month of advertising, our client received 1,655 new orders. And the average price per conversion was $3.13.

Spent: $5175.14/141702.20 UAH
Shows: 6 631 275
Clicks: 63 580
Cost per click: $0.08/2.19 UAH
Received leads: 1655
Average cost per lead: $3.13/85.70 UAH

The average check in the store: $5.48-$18.26/150-500 UAH
Average lead conversion to purchase: 50%.

It’s worth noting that a TikTok client was cheaper than a Facebook client. Therefore, our main goal – to find a more acceptable source of traffic – has been achieved. In addition, we managed to achieve the goals we set at the beginning of our work.

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