End-to-end analytics system to increase sales

Streaming analytics: what it is and what it does

You need reliable information to make the right decisions, don’t you?

End-to-end web analytics will give you the information you need about the effectiveness of your marketing investments. With this service, the client receives a detailed report on the effectiveness of the marketing investment, based on an analysis of the complete customer journey from viewing the ad, visiting the website – to sales and repeat sales.

In order to get a complete picture of the user’s touches and interactions along the entire path, information is usually collected from various sources: Facebook Ads, Google Ads, Google Analytics, etc.

Cross-cutting analytics for a website helps to assess the contribution of each of the customer communication channels. After all, more often than not, a user makes several touches before buying a product or service. To understand which one of them was the most effective and you need end-to-end analytics.

The main tasks of the end-to-end analytics:

Setting up the collection of complete information on all touches up to the point of purchase;

Supplementing online data with sales information from the CRM;

Evaluate whether customer acquisition channels are paying off;

CRM end-to-end analytics (it supplements the information you get from your CRM);

Re-allocate your marketing budget.

When do you need end-to-end analytics

There is one crucial question every marketer asks themselves: how to allocate the advertising budget in the right way to get the most bang for the buck? End-to-end analytics is the answer. Also, we advise you to use this service if you need to:

To set up automatic management of advertising campaigns. You can adjust bids for each channel, campaign or phrase, reducing advertising costs.

Set up automatic reporting of all important KPIs. With this report, you will understand which advertising channels are profitable and which are loss-making. Based on the calculated ROI, reallocate your budget and increase your profits.

Segment your customers based on their buying activity. Once segmented, you'll be able to personalise communication with each segment to increase communication effectiveness and average LTV.

Find out why customers browse online and buy offline. Based on end-to-end analytics, you can identify exactly what is preventing the user from shopping online.

Perform a cohort analysis and calculate LTV to understand how to increase it.

Bring together data from all advertising sources and CRM. Bitrix24's end-to-end analytics is a great combination of marketing tools to get reliable information.

Run A/B testing on several ads and identify the most effective one.

Stages of implementation

1

We connect the client to OWOX Bi to collect spend data.

2

Import data from OWOX Bi into the analytics account (Power Bi. Data Studio).

3

Import data from own CRM system.

4

Report to Google Spreadsheet, visualize data.

Service Cost

The service of end-to-end analytics solves a lot of tasks, including allocation of advertising budget and identifying the most effective advertising channels.
The cost of services depends on the complexity of the work and the goals set for the specialist.
The price starts at $500, and the implementation time starts at 7 working days.