Logo and corporate identity design

What is corporate identity

You’d agree — consumers today have a huge range of choices in every category – from household products to clothes to cars and appliances. Thanks to the wide range, consumers have become more demanding and discerning in their choices.

Therefore, a company or brand needs to be able to stand out from the competition in order to be closer to the customer and have steady sales. A sure way to become brighter and more interesting to the customer is to create a unique corporate identity.

Corporate identity means graphical, verbal, colour and other elements which create semantic unity of goods, services and general brand concept.

Main elements of corporate identity

Trademark

A unique designation that sets a product apart from its competitors.

Logo

The shape of the trademark. One of the most important elements of corporate identity. It is located on most branded products, thanks to which a company can be identified among competitors.

Corporate block

This is a set of corporate identity elements, which are used most frequently.

Corporate colours

A set of colours that are used in the company's identity.

Branded fonts

A set of specific fonts that a brand uses in its corporate identity elements.

Business print

Fully developed and designed layouts of basic business printing.

Why you need corporate identity

A logo and corporate identity are essential to ensure that your company’s goods or services will be recognisable and differentiated from those of your competitors. The corporate identity will increase your competitive edge, has a promotional and advertising effect.

Corporate identity tasks

Corporate identity is an important tool of communication with your target audience. After all, the first thing the buyer pays attention to is the appearance of the product. The more relevant and original the packaging, the more chances that the consumer will be interested in the product and will want to get acquainted with it and buy it. The same goes for the brand logo. It should appeal to your target audience and make them feel good about you and your product or service. Brand identity helps to create a sense of attachment and loyalty to the company.

You need corporate identity development if you want to:

Attract consumer attention to your brand

Increase your company's visibility

Build consumer trust and loyalty

Protect your products from counterfeiting

Stand out from your competitors

Increase the effectiveness of your advertising

Steps for corporate identity and logo development

1

We fill in a brief with the client, discuss design and pricing

2

We sign an agreement, client pays part of the fee

3

Client provides us with the input material in the form of photo, video, text or other content

4

After the input material is received, our specialists develop a design concept of the project and confirm it with the client

5

We present interim results and make adjustments

6

Presentation of the complete project, if necessary, making adjustments

7

Final approval of the project

8

Client pays remaining amount for the project

9

We transfer the source code and all rights to the project to the client

Value of services

Final price is determined after filling in the brief.

Logo creation

from $150

Terms of work: 4-7 business days
Upon completion you get the logo, the basic options of its use, corporate font, colour and visualization of the main advertising elements.

Small brandbook

from $350

Terms of work: 4-7 business days
Logo creation. Upon completion you get the logo, the basic options of its use, corporate font, colour and visualization of the main advertising elements.

Повний брендбук

from $500

Terms of work: 5-14 working days
Small brandbook. At the end, customers get a logo, guidelines for the use of corporate identity, final revised layouts of the seven basic units of business printing.

Why us

The most important thing for us is to create a corporate identity that will make you unique in the eyes of the consumer and strengthen your position in the market. Our experience shows that through a coherent corporate identity you can build brand credibility, enhance a company’s image, facilitate new product launches and increase advertising effectiveness.

We have been designing logos and corporate styles for over 5 years. You can read more about our work in the “Cases” section.