Turnkey online school creation and promotion from 4Limes

• Competitive niche analysis
• Elaboration of target audience
• Elaboration of customer pains
• Defining product matrix
• Reflection of the logical structure on the board
• Development of a funnel strategy
• Develop hypothesis on entry points
• Elaboration of the customer journey through the funnels
• Elaboration of the SPP
• Development of the offer chain

1. Creating a content plan

• Analysis of competitor accounts
• Defining best groups and content formats
• Creation of rubrics and publication grid
• Matching hashtags to each rubric
• Creation of graphic design examples
• Detailed explanation of each content group: with descriptions and examples of publications with texts

2. Creating and populating social media pages

• Creation of a design concept for social media representation— grid for Instagram and highlights— Facebook/Instagram/Telegram (other) page header and design— YouTube header and cover design template
• Planning a 9-day content plan for Facebook/Instagram/VK/Telegram (others)
• Creating a Facebook/Instagram/VK profile (others)
• Setting up Facebook Business Manager and ADS
• Creating YouTube channel and creating Google Ads
• Create Yandex Direct cabinet
• Putting up 4 videos on YouTube running minimal advertisement to get 500 views per video

3. Creation of school website and landing page for webinars, marathons, intensives, courses

• Writing, prototyping and page structure approval
• ToR for copywriter
• Writing text
• Approving text per blocks
• Design and build of the page
• Page proofreading and approval
• Connections of submission forms, Google Analytics, FB Pixel, etc.
• Domain Connections, etc.

Step 1 – Chatbot map structure stage

1. Structuring the foundation

2. Reflecting the logical structure on the board

2.1. Developing the funnel strategy

2.2. Developing a hypothesis for the entry points

2.3. Elaboration of the customer journey through the funnels

2.4. Preparing the structure for writing copywriting

Step 2 – Designing the customer journey

1. Work out the message chain – content

2. Formulate the ToR for the designer – images:

2.1. For the tunnel (600х300, 600×600)

2.2. LGT

2.3. Mock-up

2.4. Pictures for content

Step 3 – Tunnel design stage on the Chatbot platform

1. Preparing the platform

1.1. Connecting the messengers

1.2. Connection of payment systems (if necessary)

2. Assembling in the Chatbot platform

2.1. Tunnel creation

2.1.1. Offers

2.1.2. LGT

2.1.3. Widgets

2.1.4. Forms

2.1.5. Subscription buttons

2.1.6. Templates

2.2. Checking (Images, Links, Texts, Dates, Messenger Connection messengers)

3. Message chain testing

The logic and structure of the bot:

• LGT mini-bonding registration for a lead magnet
• Welcome message in the chatbot
• Segmentation of the audience through a quiz or survey
• Sending useful segmented information for audience loyalty
• Warming up the audience with content from the quiz before the webinar
• Communicating the registration push for the webinar via messenger
• Re-segmenting the base – via a quiz or survey – for further work through content marketing
• Chatbot menu
• Content plan for sending out content in the chatbot
• Offloading the base to Excel or CRM
• Recording a tutorial video for working with the chatbot yourself

The logic and structure of the bot:

• Registration on the webinar page (name, email, phone number) or on the mini “LGT” landing page + choice of messenger or registration via lead-magnet
• Welcome message in the chatbot
• Audience segmentation via a quiz or survey
• Warming up the audience with content based on the quiz results before the webinar
• Sending a pre-message to the webinar in the messenger – in the morning on the day of the webinar, 1 hour before, at the beginning, 10-20 minutes after the start
• Sale of course + booster – message with webinar replay, messages of booster to course
• Maximizer sale + booster – sale and booster on maximizer
• Selling Subscription + domination – sales and domination
• Segmentation of the base
  – via a quiz or survey
  – for further work via content marketing
• Chatbot menu
• Content plan for sending out content in the chatbot
• Offloading the base to Excel or CRM
• Recording a tutorial video for your own work with the chatbot

The logic and structure of the bot:

• Registration on the marathon Landing page (name, email, phone number) or on the mini “LGT” landing page + choice of messenger or registration via lead magnet
• The chain of messages to thank you and remind you of the terms and conditions of the marathon
• Quiz – a chain of messages to segment the audience according to their interests
• A chain of messages with warming and useful content
• A chain of reminder messages in the morning + 1 hour before the start of the marathon.
• Message chain of marathon maintenance – 3-5 days:
  — automation of on-air reminders
  — automation of sending out homework + where to attach it (Google forms or administrator) + marathon message
• If necessary, communication between marathon participants in the Telegram chat
• Dominance of the course sale after the marathon for 3-5 days
• If the user has not purchased the course: dominance of other products for sale for 3 days

• Development of emails for the funnel
• Visual design and text writing for emails
• Sign up and set up a mailing platform
• Setting up an automated email chain

• Registering
• Business process set up and payment systems connected
• Support and advice on Getcourse during project management
• Setting up the course and the internal office in GetCourse, setting up options:
• Receive ready-made lessons, homework assignments and videos, post them and format them
• Getting the video tutorials, accompanying texts and homework are described by ourselves
• Running the first webinar on the platform

• Registration on the Bizon365 platform
• Webinar room setup
• Room setup: presentation, chat, access type, banner time and type, materials and other
• Connect and configure correct webinar broadcasts
• Setting up the script after the webinar
• Setting up a webinar (by arrangement)

• Campaign settings and analytics
• Setting up metrics within the platform and preparing links for RK
• Setting up retarget pixels and setting them up (preparing ToR)
• Setting up of the RC within the platform
• Testing of different audiences, selection by metrics
• Start of traffic
• Building up a database of bot answers to typical questions
• Analyzing metrics and adjusting tunnel
• Reporting with conversions. Drawing preliminary conclusions from test results

What our work includes

• Selection of titles and themes for YouTube top 10 videos, Google and Yandex search results and promotion through similar videos
• Selection of competitive key tags and hashtags
• Attractive video cover design
• Proper video lay out
• Creating SEO video description in 500 characters, tags, hashtags
• Writing first 3 comments
• Adding videos to playlist according to subject matter and setting cover art
• Adding traffic generating links to each video
• Adding stop, minus words to remove foul language and negativity under the video
• Maintaining community and Stories on the channel
• Planning and facilitating live events
• Driving through social bookmarking services
• Launch and support of Paid Ads in Google Ads
• Запуск и ведение Платной рекламы Google Ads:— search engine crawling— creation of personal ads— control, correction and optimization of adverts
• Reporting and output for the month of work
• Recommendations for improving results (channel development strategy, search for new formats, consultation)
• If necessary, subject to additional agreement
• Promote the channel trailer
• Selection of channels for collaboration and audience exchange
• Buying advertising from bloggers
• Launch of advertising campaign for lead generation
• Connection of monetization, sponsorship, donations, listing on the bloggers’ exchange
• Buying links to increase the weight of the video and ranking higher to get into the top 10 of YouTube.

What you get:

• Display in YouTube top 10 by keywords, search results in Google
• Display through similar videos on your competitor channels
• Start and run paid Google Ads
• Click-throughs, views, subscribers

• Display in YouTube top 10 by keywords, search results in Google
• Display through similar videos on your competitor channels
• Start and run paid Google Ads
• Click-throughs, views, subscribers