Community Development in Messengers for the Blockchain Project

Messenger marketing is a convenient marketing tool that allows businesses to communicate with their target audience on a more trusting level. Community development for a blockchain project is often used to build community and loyalty.

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What Does Community Development in Messengers Give?

In the world of cryptocurrency and the web, the community serves as a solid foundation for the success of a project, and major blockchain brands are already paying a lot of attention to developing an active community. A thriving community is also a low-cost marketing strategy to spread the word about your crypto project to your potential customers.

Due to their speed, versatility, and security, Telegram and Discord groups are considered one of the most preferred social platforms for building a crypto community. Several well-known crypto projects and influencers use their groups in these messengers to interact with their target audience.

Here's why you should use messengers to promote your blockchain project:

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Interactive communication with potential investors, increasing audience engagement.

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Messengers allow you to be as close to the client as possible - in their smartphone. Increasing audience loyalty through informal communication.

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Promptly informing the audience about token sales, ICO, Airdrop & Bounty campaigns, etc.

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Increasing recognition of the blockchain project and increasing brand coverage in general - messengers can help spread information about your cryptocurrency project and ensure the organic growth of your community.

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You can get an answer to a question in a messenger much faster than by email. Messages in messengers have an open rate of over 80%.

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Collecting a database of potential clients, warming up the audience, stimulating repeat sales.

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Sales of various related opportunities within the messenger and transaction fees.

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Marketing in messengers has not yet proven itself as well as email marketing or social media marketing. This can be a clear competitive advantage for startups.

The creation of a community consists of the following stages:

  • Creation and design
    • Analysis of competitors’ accounts
    • Building a portrait of the target audience
    • Determining the best groups and content formats
    • Creating a technical task for creating a server
    • Creating and designing a server, connecting access rights
    • Connecting the necessary moderation bots
  • Discord Server Management and Moderation
    • Writing and designing (editing) posts according to the content plan
    • Publishing content according to the content plan
    • Conducting live broadcasts/voice chats
    • Moderating content in chats
    • Communicating with the audience in chats
    • Conducting events, quests, games to increase community engagement
    • Reporting at the end of the month
  • Promotion through opinion leaders
    • Selection of a database of relevant accounts, community channels for advertising placement
    • Conducting negotiations and discussing the terms of placement
    • Preparing scenarios for integrations with opinion leaders
    • Creating technical specifications for influencers
    • Coordination and approval of advertising placement
    • Control over advertising placement and activity
    • Reporting on advertising results
  • Promotion through paid traffic
    • Paid traffic from Facebook ads, TikTok ads, Google ads, Youtube ads, Twitter ads, Reddit ads, etc.
    • Developing a target audience
    • Creating a promotion strategy
    • Choosing placements and goals
    • Creating an audience and choosing interests
    • Copywriting for advertising creatives
    • Design of advertising ads
    • Creating utm tags for ads
    • Launching a test advertising campaign
    • Disabling ineffective audiences and ads
    • Report with conversions. Summarizing preliminary results based on test results
    • Scaling of advertising campaign management and adjusting rates
    • Reporting on advertising campaigns
    • Conclusions and recommendations

Why us?

The 4Limes team is passionate about what they do, so our company is always up to date with all the latest trends in internet marketing. Your satisfaction is our goal!

You can safely entrust your project to us and sleep soundly.

  • Individual approach to each client.
  • We have been engaged in Internet marketing for more than 7 years, during which time we have helped dozens of projects enter the market and take their place in the sun.
  • Preparation of the most successful strategies for solving problems taking into account the budget and needs of your target audience.
  • We consult on projects 24/7, regardless of the length of time of cooperation.
  • We work all over the world with audiences from Europe, the USA, Asia, Latin America, the CIS, Australia.

We are developing a strategy for the development
of your blockchain project community!

We will help you to be one step ahead of competitors, strengthen customer loyalty and increase the number of leads.