Promotion of a gadget accessories store on TikTok

Promotion in TikTok

Our agency was contacted by a gadget accessories store. Since we signed an NDA with the company, we will omit its name. The store has a wide range of different cases and creative accessories for smartphones, suitable for different age groups of customers. Previously, the store used social networks such as Facebook and Instagram, but with the growing popularity of TikTok, it was decided to try to start promoting there.

$521

advertising budget

147

conversions (purchases on the website)

$2,95

average conversion price

$0,14

CPM

$0,02

average cost per click

Details

GEO

Ukraine

Target audience

Men and women ages 18-60 who are interested in smartphone cases and creative smartphone accessories

Niche

Online store

Initially, the client began to actively manage the account and develop with the help of organic traffic. The goal of the request was to launch targeted advertising on TikTok to promote their positions. Before starting the cooperation, we held a briefing and brainstorming session with the client’s team, as the company had previously managed TikTok and was ready to shoot new creatives for advertising. We also identified the positions that should be demonstrated in the commercial and started promoting it.

Tasks

Client: smartphone accessories store
Period: 1 month
Goal: traffic to the website
The source of traffic: TikTok

Work progress

Analysis and preparation of the strategy

Conducted a briefing and brainstorming session with the client's team to identify key positions for promotion. Determined the range of products to be shown in the commercials. Developed a promotion strategy, taking into account the specifics of TikTok and the target audience.

Developing scripts for advertising creatives

We wrote scripts for commercials focused on the TikTok format. We prepared several types of creatives: showing the “transformation” of an object into a case, demonstration of top positions, and expert tips. We made sure that the scripts matched the style of popular videos on the platform to ensure user engagement.

Creating and adjusting video creations

The client shot a video based on the proposed scenarios. Adjustments were made to the resulting video creatives so that they met TikTok's requirements and were as attractive as possible for the target audience. Approved final versions of promotional videos for launching campaigns.

Setting up and launching advertising campaigns

Set up targeted advertising in TikTok, targeting an audience in Ukraine. Optimized campaigns to achieve maximum reach and engagement with minimum cost per click. Launched advertising campaigns and started monitoring their effectiveness.

Monitoring, optimization and reporting

Monitored campaign metrics throughout the month, making necessary adjustments to improve results. Provided the client with regular reports on campaign progress and effectiveness. Analyzed the results, identifying successful strategies and creatives for further scaling.

Working on the project of a gadget accessories store

First, we worked out the line of products to be used for promotion. Once agreed, our team started writing scripts for these products.

A script for TikTok differs from other advertising formats in that it should be native and made to match the general style of popular videos on the platform. Such a video will not immediately strike the eye and scare off the user, on the contrary, they will be drawn in and continue watching with a higher probability of the targeted action.

We chose several types of creative that would work best for the audience: showing the “transformation” of a certain object (photo, Pop it toy, etc.) into a case, demonstrating the top positions in the assortment, and life hacks from an expert.

After the client received the script, we proceeded to the stage of shooting (on the client’s side) and video editing. As a result, we received the final creatives.

Results of work in TikTok

Key results

$521

advertising budget

147

conversions (purchases on the website)

$2,95

average conversion price

$0,14

CPM

$0,02

average cost per click

Within a month of cooperation, the following results were obtained:

$521 was spent during the promotion period.

Conversions (purchases on the website): 147
Average conversion price: $2,95
Average price per thousand impressions (CPM): $0,14
Average cost per click: $0,02

Conclusions

The client was satisfied with this launch, as the ads showed a good payback result. This format was obtained due to the active presentation of the video, as well as the competent customization of advertising, taking into account the specifics of the niche and audience on TikTok.

If you want to learn more about lead generation on TikTok, leave your request on the website, and 4Limes specialists will provide you with a free consultation!

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