Promoting Tattoo Parlour Services Through Google Search Ads

PPC Campaign Management Services
We were contacted by a tattoo parlor located in Montreal (Canada). We signed an NDA with this client, so we'll keep the name of the tattoo parlor under wraps.
17,887 CAD
advertising campaign budget
9,262
clicks
1.93 CAD
average cost per click
382
leads received
46.83 CAD
average price per result
60%
conversion into a consultation service
from 500 CAD
average price of the service

Details

GEO
Montreal, Canada
Target audience
People interested in tattoos, people who want to get their first tattoo, regular customers of tattoo parlors
Niche
Tattoo parlor

The purpose of the appeal: to increase the flow of customers to the salon, as well as increase awareness. The salon chose lead generation for the purpose of the appeal, namely an application on the website or a direct call.

The task

Client: a tattoo parlor
Purpose: Call or application
Traffic: Google Ads
Duration of work: 3 months

Work progress

Product and target audience analysis

We started by studying the services of the tattoo parlor to better understand what its unique offerings are and how they can attract potential customers in Montreal. We identified key audience segments: people interested in tattoos and users looking for tattoo parlors nearby. This made it possible to develop an advertising strategy focused on people who are already interested in tattoo services and are in close proximity to the salon.

Preparing an advertising campaign

We have developed an advertising campaign structure that includes three main areas: 1. Competitor-based advertising - targeting users who are looking for tattoo parlors in Montreal and are interested in the services of competitors. 2. Advertising by neighborhood - targeting users who are looking for tattoo parlors in specific areas of the city, which allowed us to reach an audience focused on a convenient location. 3) Broad audience - inclusion of interests related to tattoos, tattoo products, and themed events. This expanded the reach to a wider audience that is interested in tattoos but has not yet chosen a specific location.

Launch an advertising campaign in Google Ads

After preparing the campaign and setting up the ads, we launched ads aimed at attracting customers to the salon through online applications and direct calls. We used precise geographic targeting for Montreal, which allowed us to show ads only to those who are close to the salon or specifically looking for local services.

Managing and optimizing an advertising campaign

After the launch of the advertising campaign, we began active optimization: we regularly analyzed the results, disabled ineffective keywords, and adjusted bids. We paid special attention to adjusting bids depending on conversions, which allowed us to gradually reduce the cost of a lead and increase its number. The remarketing campaign was set up to re-engage users who had visited the website but did not leave a request.

Solution for a tattoo parlor

What is the advantage of promoting with Google? Here, in addition to the main advertising criteria (demographic and geographic), you can gather special audiences, as well as precise geographic radii. That is, we can customize ads for those users who were interested in competitors’ services (pages, keywords, social networks, etc.).

We decided to use an advertising strategy that includes:

  1. All tattoo studios in the city – in this strategy, we have collected all the studios that are in this city to reach the audience with this interest
  2. Tattoo studios located in a certain area – this audience is one of those who choose a place for the first time and focus on the nearest convenient one
  3. Tattoo shops and places related to them is another broad audience that includes, in addition to parlors, various locations related to this topic.

Realization of the promotion of tattoo parlor services

For companies that are just starting to promote themselves on the Internet, we offer a service of comprehensive niche analysis and preparation for advertising activity. It includes:

  • Analysis of the needs and behavior of the target audience
  • Market positioning
  • Communication strategy
  • Evaluation and promotion strategy for each channel
  • Solutions for analyzing the results
  • Selection of platforms for promotion

Results of work

Key results

17,887 CAD
advertising campaign budget
9,262
clicks
1.93 CAD
average cost per click
382
leads received
46.83 CAD
average price per result
60%
conversion into a consultation service
from 500 CAD
average price of the service

Advertising budget: $17,887.59
Received leads: 382
Average price per result: $46.83
Conversion to a consulting service: 60%
Average price of the service: from $500

Conclusions

In the end, the client was satisfied with the results of the promotion, as they met the task they had set. We continue to work with the client, and they, in turn, plans to expand his business and open several studios in other cities.

We recommend that they continue to work on optimizing their advertising campaigns to achieve better results. They should also set up the transfer of the value of associated conversions to Google Ads to get a complete picture when optimizing their ad campaigns.

Our experts will be happy to assist you in running targeted advertising on a turnkey basis. Leave a request, and our specialist will advise you in detail.

Do you have any questions?

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