Google Ads Case: Real Estate Promotion in Dubai +781 Conversions

Work on the real estate project

Audience selection and grouping: we conducted a detailed analysis of the target audience and identified groups with common interests and characteristics. For example, we took into account interests, financial stability, investment experience, and much more.

Developing geographic targeting: when formulating the advertising strategy, we took into account information about the countries and cities to which the advertisement should be directed. This information was provided to us by the client based on the analysis of the last three months, where there were the most customers who purchased the properties. In this case, these countries were Kazakhstan, Kyiv, and Israel.

Creation of advertisements: we developed 5 scenarios for advertising videos based on the AIDA formula. The scenario’s hooks included views of real estate in Dubai, comfortable living in the region, and the benefits of investing (displaying figures and results from the company’s case studies).

Creating an advertising strategy and setting up advertising:

• We took into account the target audience, which consisted of investors and those interested in purchasing real estate in Dubai for living.
• We agreed on the number of videos, the advertising budget and the structure of the advertising campaign with our clients. An important element was to take into account the analysis of the last three months, which showed us where most of the clients who buy properties come from.
• checked the correctness of the advertising settings and the requirements for access to Google Analytics and Google Tag Manager. This allowed us to ensure the accuracy of measuring the results and fulfillment of advertising goals.
• recommended that the client install the Clarity user behavior tracking code from Microsoft. This allowed us to analyze not only the results of the advertising account, but also the real behavior of users on the site. With the help of this data, we could identify the effectiveness of advertising, identify problematic areas, and improve the advertising strategy.

It is important to note a peculiarity: in the ad and on the website, the potential client was offered to receive a catalog of objects that he received via WhatsApp. The customer has an official WhatsApp connected to CRM through a connector, not a chatbot. We recommend using a connection through a special chatbot because it would allow us to customize ads depending on different stages of the funnel and achieve deep optimization of the campaign. However, due to its absence, we set the goal to click on the messenger button.

Adjusting bids and strategies: We systematically analyzed results, including CTR (click-through rate), cost-per-click, conversions, and other metrics. We actively adjusted bids and strategies to maximize results and ensure optimal ROI.

Most effective audience: 0.44% conversion rate in Kazakhstan

• Residential real estate for sale
• Sale of commercial real estate