Real Estate Developer Promotion via Google Ads: 2-Month Campaign

December campaign for the residential complex “N1”

• The budget was used: 15,448.52 UAH
• Clicks: 2,663
• CPL: 617.94 UAH
• Conversions – 25:
• Submitting a form – 11
• Click on the messenger – 6
• Click by phone – 6

Data from the advertising account

December campaign for the residential complex “N2”

• The budget was used: 15,688.29 UAH
• Clicks: 3,112
• CPL: 85.73 UAH
• Conversions: 183:
• Sending a form – 7
• Click by phone – 176

Data from the advertising account

December campaign for the residential complex “N3”

• The budget was used: 12,109.83 UAH
• Clicks: 1,424
• CPL: 170.56 UAH
• Conversions – 71:
• Sending a form – 3
• Click by phone – 68

Data from the advertising account

December campaign for the residential complex “N4”

• The budget was used: 2,425.95 UAH
• Clicks: 279
• Conversions: 2

Data from the advertising account

January campaign for the residential complex “N1”

• The budget was used: 15,190.45 UAH
• Clicks: 2,108
• CPL: 452.1 UAH
• Conversion rate: 33.60:
• Form submission – 13
• Click on the messenger – 10.60
• Click by phone – 10

Data from the advertising account

January campaign for the residential complex “N2”

• The budget was used: 19,367.71 UAH
• Clicks: 3 803
• CPL: 85.70 UAH
• Conversions – 226:
• Sending a form – 11
• Click by phone – 215

Data from the advertising account

January campaign for the residential complex “N3”

• The budget was used: 18,299.95 UAH
• Clicks: 4 710
• CPL: 99.46 UAH
• Conversions – 184:
• Sending a form – 9
• Click by phone – 172
• Click on the messenger – 3

Data from the advertising account

January campaign for the residential complex “N4”

• The budget was used: 3,472.28 UAH
• Clicks: 486
• Conversions: 8
• CPL: 434.03 UAH

Data from the advertising account

Conclusions

As a result of our case study with an advertising campaign for four residential complexes during December and January, we have successfully achieved significant improvements in the implementation of contextual advertising for our clients. The client is satisfied with the work and the quality of leads, so we continue to work.

We actively worked on optimizing advertising campaigns for each residential complex, making adjustments to budgets, bids, and targeting.

Key achievements:

• Reducing the cost of conversions: We achieved a reduction in the cost of conversions for all residential complexes, which contributes to the efficient use of the advertising budget and provides a better ROI (return on investment).
• Increase in the number of conversions: Our optimization work has increased the number of conversions for many campaigns, which helps to attract new customers and investors for our clients.
• Improved performance indicators: Overall campaign performance metrics have increased, demonstrating the success of our advertising strategies and efforts in achieving their goals.

Thanks to our work with contextual advertising, our clients have gained significant business growth, increased sales, and were able to attract more investors. Our company continues to use the best practices and techniques to achieve the highest results and ensure success for our clients.

Are you interested in promoting your real estate using contextual advertising? Don’t hesitate to contact 4Limes! Leave a request, and our specialist will contact you shortly for a consultation.