Real Estate Developer Google Ads Search Campaign: Over 400 Monthly Conversions

PPC Campaign Management Services
Our client is an international construction company that successfully implements real estate projects in Lithuania, Latvia, and Ukraine.
Продвижение застройщика
57,384 UAH
Total costs
8,318
Total number of clicks
406
Total number of conversions
141.34 UAH
Average cost per lead (CPL)
53
Sending a form
9
Clicks on the messenger
340
Clicks on the phone

Details

GEO:
Odesa, Ukraine
TA:
30 to 45 years old, most often young families, sailors and investors (purchase of real estate for rent)

About the client

This company has started construction of 4 residential complexes in Odesa, which we refer to as RC N1, RC N2, RC N3, and RC N4. These residential complexes are located in different districts of the city and have different pricing policies:

  • RC “N1” – residential area
  • RC “N2” – residential area
  • RC “N3” – near the historic center
  • RC N4 – by the sea

These complexes are located in different parts of the city and target different audiences. We were hired as contractors who already had experience in promoting real estate through search engine advertising.

Tasks

Our task is to attract new customers, raise awareness of the company in the market and increase sales.

Client: a developer
Traffic: Google Ads search advertising
Term of work: 1 month
Goal: selling apartments

Audience segments

First of all, we decided on the audience segments to which we were targeting the ads:

  • People between the ages of 30 and 45, with a motive to move out of their old apartment.
  • Sailors who are interested in investing in real estate in Odesa.
  • Young families, including parents, who can buy apartments for their children or move from old houses.
  • Investors who buy apartments, especially one- and two-bedroom apartments, with the intention of renting them out (reselling).

Work progress

Audience analysis and segmentation:

The first step was a detailed analysis of the target audience. We studied the characteristics and interests of potential customers, as well as their needs and behavior. Based on this analysis, we identified different audience segments, grouping people by common characteristics to understand their needs and expectations.

Selection of keywords:

After identifying audience segments, we focused on selecting relevant keywords. Using the right keywords is important to ensure that ads are highly engaging on platforms such as search engines and social media.

Creation of advertisements:

After collecting a sufficient number of keywords, we developed advertisements. We focused on attracting attention, highlighting the competitive advantages of the product or service, and arousing the interest of the target audience.

Analysis of results and adaptation:

After the launch of the advertising campaign, we constantly monitored and analyzed the results. We measured the effectiveness of the campaign, including the number of clicks, conversions, costs, and other metrics. Using the collected analytics, we adapted and optimized advertising campaigns to achieve maximum efficiency.

Results of the developer’s promotion

Object – residential complex “N1”

  • The budget was used: 17 749.84 UAH
  • Clicks: 2 082
  • CPL: 422.62 UAH
  • Conversions – 42:
  • Form submission – 22
  • Callback form – 0
  • Click on the messenger – 3
  • Click by phone – 17

Data from account

Object – residential complex “N2”

  • The budget was used: 17 006.99 UAH
  • Clicks: 3 477
  • CPL: 83.37 UAH
  • Conversions – 204:
  • Sending a form -14
  • Click by phone – 190
  • Click on the messenger – 0

Data from account

Object – residential complex “N3”

  • The budget was used: 18 197.38 UAH
  • Clicks: 2 348
  • CPL: 116.65 UAH
  • Conversions – 156:
  • Submitting a form – 17
  • Click on the messenger – 6
  • Click by phone – 133

Object – residential complex “N4”

  • The budget was used: 4 430,17 UAH
  • Clicks: 411
  • Conversions: 4

Data from account

Conclusions

Key results

57,384 UAH
Total costs
8,318
Total number of clicks
406
Total number of conversions
141.34 UAH
Average cost per lead (CPL)
53
Sending a form
9
Clicks on the messenger
340
Clicks on the phone

The developer is satisfied with our work, and we continue to cooperate.

A high percentage of people who applied from the website came to view the properties, and the client received sales in the first month, although in the real estate niche the purchase decision cycle ranges from several weeks to several months.

Our efforts have led to significant results: improved efficiency of the advertising campaign, reduced cost per conversion, increased number of conversions, and increased activity of target groups. Continuous analysis of the results allowed us to quickly make adjustments and improve our strategies, ensuring continuous progress and improvement of campaign performance.

Our successful achievements were made possible by precisely targeting advertising to target audiences, ensuring maximum traffic coverage and increasing the level of interaction with potential customers. Scheduled optimization work and adaptation to changes in market conditions and the competitive environment also played a major role.

Are you interested in comprehensive promotion of your business? Contact 4Limes! Leave a request, and our specialist will contact you shortly for a consultation.

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