Offline event promotion through YouTube Ads: study abroad. From $1.71 per registration

Work on the promotion of an offline event

Unique selling proposition (USP): we have developed an attractive USP for our client that sets him apart from the competition. Key features:

• Getting a prestigious education abroad: the company provides students with the opportunity to get an education in prestigious foreign universities, which increases their status and respect from others.
• A diploma that is quoted all over the world: studying at foreign universities opens the door to global recognition and career opportunities in any country.
• Full immersion in the language environment and fluency: students are surrounded by the language, which helps them to learn it easily and quickly, which is a valuable skill in the global society.
• Practice-oriented education: offer educational programs that emphasize the practical application of knowledge, which increases student success and satisfaction.
• Safe countries to study in: select schools and universities in safe countries, allowing parents to be confident in their children’s well-being.

Positioning: We have defined our company as a reliable partner with rich experience and successful stories of students entering the best universities in the world. And also as a leader in the field of educational services abroad with a number of key advantages:

• Individual approach: Team of specialists provides personalized support and advice for each student, tailoring educational programs to their unique needs.
• Professionalism and personal experience:  have extensive experience in foreign education, which allows us to provide quality services and recommendations.
• Wide range of educational institutions: The database contains more than 5000 universities offering a variety of educational programs.
• Free enrollment to partner schools: provide enrollment services to partner schools for free, which allows you to save money at the admission stage.
• Special offers: provide special offers that allow our customers to save money and receive additional bonuses.

Creating creatives: we focused on creating creative and engaging videos that would help attract the attention of the target audience. The length of the video did not exceed 30–50 seconds in order to convey information as efficiently as possible and to interest the audience. In total, we made 5 scenarios for a cold audience and 2 for a warm audience. The following links were used in the scenarios:

• Providing information about studying abroad: presented short and informative videos that revealed the opportunities and benefits of choosing foreign universities and schools, as well as gave useful tips on admission.
• Handling objections to admission: we demonstrated how our company helps to overcome the most common hesitations and obstacles that students face when choosing educational institutions abroad.
• Working on fears: we drew attention to common fears and myths related to studying abroad and provided arguments that helped to put them to rest.
• Focus on secondary and higher education: our client helps both schoolchildren and students with different educational needs. The videos emphasized the benefits of both secondary and higher education abroad, focusing on the wide opportunities for career growth and personal development.

Launching creatives on YouTube and TikTok: To promote the career guidance fairs, we launched advertising campaigns on YouTube and TikTok. The client planned to promote themselves on TikTok, but there was a small obstacle in the form of a requirement to be certified as an educational institution. We have a partnership with this platform, so we used highly trusted accounts and cooperated with technical support. As a result, this issue was resolved successfully – read more here.