Promoting real estate in Turkey and Bali with YouTube Ads: 300 conversions in 2 months

Maintaining Large YouTube Channels
Our client is a real estate agency that has been successfully operating in the Ukrainian market until now, and has now opened new offices in Turkey and Bali. They specialize in selling exclusive properties in these regions.
$2 930,75
advertising budget
11 025
clicks
$0,28
average price per click
316
conversions
$12,32
conversion price

Details

GEO
Alanya, Turkey; Bali, Indonesia
Target audience
Investors in search of income-producing real estate, investors to buy for private purposes
Nisha
Real estate

The client talked to their competitors at a conference and found out that they were successfully using YouTube as their main channel to attract customers. So, he wanted to use this platform to promote his real estate and turned to us for help.

The task

Client:  promotion of exclusive real estate objects
Traffic: YouTube Ads
Duration: 4 months

Work progress

Analyzing competitor advertising

We used various spy services to dig deeper into competitors' advertising strategies on YouTube. We analyzed the types of ads, their formats, keywords, and reviewed the videos that had the most interaction and high views. This step was critical because it allowed us to understand which elements of the promotional videos were most effective for audiences in this area.

Scenario development

Using the data gathered during the competitor analysis, we developed several video scripts that the client could use for their advertising campaign. Each scenario was aimed at showing the properties in their best light, taking into account their uniqueness and appeal. We also recommended shooting the video against a backdrop of beautiful locations around the properties to give potential buyers a broader context and emphasize the appeal of the area.

Video shooting

With the help of our scripts, the client was able to shoot 5 videos for each geo that reflected the entire gamut of their company's offerings. Each video was created in such a way to interest and attract the attention of potential customers. The client worked with an editing contractor, to whom we gave TOR for video editing. In the course of the work, we edited the finished video and got the desired result.

Launching an advertising campaign

Once the videos were shot and edited, we moved on to the next important step - launching YouTube ad campaigns. We used a detailed target segment that was developed based on our previous research and competitor analysis. At this stage, we also set up analytics to measure engagement and determine the effectiveness of our ad campaigns.

Data analysis and advertising campaign optimization

Last, but not least, was ongoing data tracking and analysis. We focused on monitoring interaction metrics and conversion actions, such as click-throughs to the client's website and requests for more information. Based on the data, we optimized our ad campaigns by adapting our video strategies and scripts to continuously improve results. The last step was to form conclusions based on the data analysis and the insights we found, which should help in future advertising campaigns.

Results of real estate promotion with YouTube Ads

Key results

$2 930,75
advertising budget
11 025
clicks
$0,28
average price per click
316
conversions
$12,32
conversion price

Costs: $2,930.75 (108,291.24 UAH)
Clicks: 11 025
Cost per click: $0.28 (10.37 UAH)
Conversions: 316,03
Conversion price: $12.32 (455.5 UAH)

Data from the advertising account:

Данные из рекламного кабинета
Данные из рекламного кабинета
Данные из рекламного кабинета

Conclusion

In two months of management, the client received:

  • 3 sales of properties in Alanya with an average check of $85.000
  • 4 sales of properties in Bali with an average check of $200,000

The project was successful because we not only applied the best real estate promotion strategies, but also adapted them to the individual needs of the client. The approach to each stage was carefully thought out, taking into account the specifics of the real estate market in Turkey and Bali. This experience emphasizes the importance of in-depth competitor analysis and an individual approach to each client.

Do you want to promote real estate using YouTube? Contact 4Limes! Leave a request and our specialist will contact you shortly for a consultation.

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