A PPC advertising audit is a detailed analysis of the quality, effectiveness and ROI of your advertising campaigns in Google Ads.

The audit evaluates:

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Campaign setup accuracy

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Return on investment

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Conversion rates

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Account structure

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Keyword usage and grouping

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Presence of negative keywords and cross-negative matching

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Ad relevance

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Traffic quality

We also assess the integration between Google Analytics and Google Ads accounts, website loading speed and usability.

The ultimate goal of the audit is to identify errors and obstacles preventing optimal client acquisition through advertising. Incorrect campaign setup and launch, inaccurate conversion tracking, complex account structure and ad management interface, mistakes in ad creation – all these lead to potential revenue loss. The audit is particularly crucial for self-managed advertising campaigns.

E-commerce audits are conducted separately due to the large number of products involved. In this case, we recommend a comprehensive analysis to identify and evaluate all errors and shortcomings. This may lead to discussions about integrated promotion of your shop, utilising social media as effective tools, developing new sales funnels and much more.

The key reasons to order an audit are

increasing cost per click

rising cost per lead

growing bounce rates

declining website conversion rates

As a result, you may experience decreased e-commerce sales/website traffic etc

When to Consider a PPC Audit?

Request a professional PPC audit if you experience any of the following:

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You lack expertise in managing Google Ads campaigns and settings

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Your advertising campaign has been unprofitable for an extended period

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Your conversion costs and cost per click have increased significantly

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You notice even slight decreases in website traffic

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You have excellent traffic volume but minimal conversion of qualified visitors

Pricing and Delivery Timeline

The audit cost is determined by the number of advertising campaigns and ad groups. In cases of significant conversion issues, long-term lack of ROI, presence of highly competitive search terms, or website performance problems, the audit fee will be adjusted accordingly.

Want to improve your PPC performance?

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    Benefits of 4Limes Audit

    Our main advantage is our comprehensive approach. We offer not just PPC auditing, but also complete campaign optimisation and error resolution. By choosing 4Limes, you receive:

    QUICK RESULTS

    You'll see your first potential clients within hours of campaign setup and approval.

    PROFESSIONAL EXPERTISE

    We'll identify your campaign's pain points and provide actionable recommendations for ad optimisation and Google Ads tools utilisation.

    LONG-TERM PARTNERSHIP POTENTIAL

    We'll propose an effective strategy for your continued digital business growth.

    Our satisfied customers