3D Modeling School Google Ads Campaign: 35 Conversions and 3219.82% ROI in Two Months

PPC Campaign Management Services

We continued our cooperation with the 3D modeling school, for which we had previously launched targeted Facebook ads.

$246,85

budget utilization

total applications for the course

$7,05

average bid price

2004

number of clicks

Details

Client:

3D modeling school

GEO:

all of Ukraine

Objective:

lead generation

Traffic source:

Google Ads

Duration of work:

2 months

They were satisfied with the results and decided to continue our cooperation to achieve new goals in lead generation. You can read about our previous work with them here.

Audience

For our advertising campaign, we focused on the audience aged 18-24, who showed the greatest interest in 3D modeling courses.

The gender distribution of the audience showed that there were more men than women among the potential clients.

Work on the project

Analytics setup (GTM + GA4)

First, we installed Google Tag Manager, which allowed us to effectively manage all the tags on the client’s website without having to make changes to the code every time. After that, we integrated Google Analytics 4, which allowed us to get more detailed information about user interaction with the site.

GA4 provides more advanced analytics capabilities, including event tracking, user journey analysis, and cross-platform analytics.

Setting up search advertising campaigns

We conducted keyword research to identify the most relevant queries that potential customers use to search for 3D modeling courses. Based on the selected keywords, we created attractive and informative text ads. We customized campaigns by grouping keywords and ads into thematic categories. This allowed us to more accurately target the audience and optimize costs.

Using the “maximum conversions” strategy showed the best results and positive optimization dynamics.

Budget tracking and campaign optimization

We closely monitored advertising costs to ensure efficient use of the budget. This included daily cost analysis and adjustments to keyword bids. Based on the data collected, we regularly optimized advertising campaigns. This included adjusting bids, making changes to ad copy, adding new keywords, and eliminating ineffective ones. We also tested different ad variations to find the most successful combinations.

We regularly analyzed the results and provided the client with detailed reports on the effectiveness of the advertising campaigns.

Overall results

Key results

$246,85

budget utilization

total applications for the course

$7,05

average bid price

2004

number of clicks

Reporting period: 2024.01.09 – 2024.02.04

The budget was used: 9 950 UAH ($246.85)
Total applications for the course: 35
Average bid price: 284 UAH ($7.05)
The number of clicks: 2004

Overview of the advertising office

Conclusions

In general, the continuation of the advertising campaign seems to be effective. Between 09.01.2024 and 04.02.2024, 35 applications were left (with 2004 clicks), with the average cost of an application being $7.05. As a result, 11 payments were made for the course at a cost of 30,000 UAH / $745. The payback was 3219.82%.

Given the cost of the course and the war in Ukraine, we recommended targeting EU countries, where the cost of the course would be more affordable for potential clients. The course is well-packaged and arouses interest, but many potential customers in Ukraine simply do not have enough money to pay for it.

Do you want to get quality leads for your course? Don’t hesitate to contact 4Limes! Leave a request, and our specialist will contact you shortly for a consultation.

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