Remarketing and Retargeting Services

Google Ads remarketing is a technology that enables re-engagement with your target audience and existing customers.

The goal of remarketing is to persuade potential customers to purchase products or related items, or book services, through personalised advertising messages and banners.

Remarketing setup is essential for:

Increasing ROI from active advertising campaigns

Creating targeted offers, promotions and discounts

Managing abandoned purchases

Segmenting customers by interests and categories (distinguishing between buyers and visitors)

Cross-selling related products and services

How It Works

Let’s consider an example: A visitor browses your site looking for a blender but doesn’t make a purchase. They proceed to check competitor websites to compare models and prices. With remarketing enabled, this visitor will see advertisements for your online shop featuring the specific item they recently viewed.

For existing customers, related products will be displayed. Visitors who added items to their basket without completing the purchase may see special offers and discounts for those products or services.

Remarketing Implementation Stages

1

Installing Google Analytics tracking code on your website to monitor visitors

2

Linking Google Analytics and Google Ads accounts for automatic audience transfer

3

Creating targeted audience segments for advertising

4

Setting up dedicated remarketing campaigns in Google Ads

5

Creating specialised advertisements

6

Launching remarketing campaigns

Pricing and Implementation Timeline

Pricing is determined individually for each case. The cost includes both advertising budget and agency service fees. Service prices start from $50. Implementation typically takes up to one month, depending on website traffic volumes.