Maintenance and promotion of a turnkey medical YouTube channel

Creating a turnkey YouTube channel

Our company was contacted by the author of a channel dedicated to self-healing without visiting hospitals. The channel is run by a qualified specialist who shares his own methods and best practices for self-treatment at home.

$334,10

advertising budget

17,000+

new subscribers

1 615

subscribers were attracted from advertising campaigns

$0,23

subscription price

Details

GEO

CIS Countries

Target audience

People with chronic illnesses, seniors seeking to maintain health, people interested in alternative medicine and natural therapies

Nisha

Medicine

The channel’s content is extremely popular among people suffering from chronic diseases. However, they cannot afford to visit clinics and health centers. Therefore, they are looking for one structured course to improve their condition, rather than constantly watching individual techniques and videos.

Before working with us, the client’s channel already had 533 thousand subscribers.

Channel statistics before promotion
Types of traffic sources before 4Limes works
Statistics of views and impressions before the start of the robot

Despite these figures, the client wanted to scale the channel and attract more and more audience to further promote her course. That’s why we offered her our turnkey channel management and video promotion services.

Task

So, the tasks that our team faced in this project were to increase the channel’s popularity, bring videos from the channel to the top of search queries, and increase the total number of views on the channel and its subscribers.

Work progress

Analyzing the current state of the channel and audience

We performed an audit of the channel, analyzed the existing audience, segmented it by interests and needs. We identified the strengths and weaknesses of the current content to understand what areas and topics are interesting to the audience for further optimization and scaling of the channel.

Channel design update

We started our work with the design of covers and channel header, because the appearance of the channel should be not only attractive, but also functional, which only encourages users to view and subscribe. The picture itself as a whole should be high-quality and clear, as well as correspond to the corporate style and theme of the channel. We gave the client several concepts to choose from and he chose one. The design also included cover artwork for videos and playlists.

Re-optimization of existing content

We changed the titles, descriptions, tags and hashtags of the old videos to meet the requirements of YouTube and Google search results. This is a very important component that allows you to get a large organic reach and get into the “Recommended”, top of the search results due to SEO and attractive appearance.

Development and implementation of a new content strategy

Having analyzed the channel itself and its audience, we created a new content strategy for the client. Together with recommendations on filming and editing, we gave the strategy to the client so that he could prepare all the necessary materials for new publications. After receiving the new 8 videos, we started laying them out with titles, tags and SEO descriptions. This helped improve audience engagement under the videos in the first hours after publication.

Setting up and launching targeted advertising

After collecting relevant search queries on the topics of our channel, creating ads and setting up Google Ads with optimal rates, we launched an advertising campaign to promote our videos. Further, while running the campaigns, we analyzed their results, as well as adjusted and optimized the ads.

Optimization of advertising campaigns

We were constantly analyzing the results of advertising campaigns, adjusting rates, testing new audiences and ads, and deactivating ineffective campaigns. This allowed us to reduce the cost of subscriptions and increase the efficiency of advertising investments.

Reporting and recommendations

We prepared and provided the client with detailed reporting on the results of the work performed, including data on subscriber growth, channel activity and the effectiveness of advertising campaigns. Recommendations were also given for further channel growth.

Results of the promotion of a medical YouTube channel

Key results

$334,10

advertising budget

17,000+

new subscribers

1 615

subscribers were attracted from advertising campaigns

$0,23

subscription price

The results of our work showed that we managed to increase traffic to the channel by 3 times. We attracted more than 17 thousand new subscribers, 1615 of which were attracted through advertising campaigns, and the price for their subscription was $0.23.

A total of $334.10 was spent on the campaigns. During the tests, the best campaigns were identified and continued to be advertised, and thus, some campaigns generated subscribers at a cost of $0.13.

Overview of the advertising account:

Overview of the advertising office
Overview of channel analytics:

Channel analytics review
Types of traffic after 4Limes has been launched

Overview of analytics BEFORE (purple graph) and AFTER (turquoise graph) promotion:

Analyst review

Conclusions

Youtube can be used for different purposes: brand, blog, or business promotion. In this case study, we have demonstrated how you can use Youtube to promote a professional doctor’s personal brand and drive traffic to your website.

If you need to promote your YouTube channel, contact 4Limes.

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