Localization of content for a healthcare YouTube channel: +$43 thousand in monetization in 6 months

Working on a content localization project for a YouTube channel

First, we familiarized ourselves with the channel and studied its analytics in detail. Here are the results at the beginning of our work – data for 2022:

• Number of views: 19.7 million
• Watching time: 861.9 thousand.
• Subscribers: +199.6 thousand.
• Revenue: $5,288.33

We also got acquainted with the statistics on the arrival of viewers. The main traffic is the Shorts feed, which then pulls up the content selection functions, YouTube search, etc. That is, all other elements that contribute to monetization.

It’s also worth mentioning the Share of Viewers. The client had over 70% of views with YouTube Shors, which is an excellent result. This proves that short videos are engaging viewers and promoted effectively according to YouTube’s algorithms.

As for the graphs of “New” (blue line) and “Regular” (purple line) viewers, they are approximately the same. However, where there are peaks on the blue line, the channel shows the highest growth.

Strategy for a healthcare YouTube channel

One of the key moments in our client’s work was the opening of a representative office in England, which formed the basis for the further expansion of their business internationally. This strategic step required us to adapt the content to the needs of not only the English-speaking audience, but also representatives of other countries.

Thus, we intensified our work on content translation, in particular into English and German, to ensure the presence of our client’s brand in new geographic regions. This strategy allowed us to effectively collect and analyze audience response data and adapt marketing strategies to the cultural and linguistic characteristics of the target markets.

Content localization

As for the content creation strategy, in Poland and Dubai, it consists of adapting and translating original content into local languages. This not only ensures that information is accessible to local audiences, but also allows the company to effectively enter new markets while maintaining its credibility and unique brand voice.

This approach helped the company to open new offices in Poland during COVID-19 and an office in Dubai during the war, demonstrating its resilience and adaptability to difficult conditions.

Innovations

Thanks to the introduction of a new feature on YouTube – audio tracks with subtitles in different languages (for more details, see the help https://support.google.com/youtube/answer/13338784?hl=en ), we not only increased our revenue many times over the previous year, but also increased the availability of our content for foreign users, significantly increasing its popularity on YouTube. Moreover, we only adapted our existing content to other languages.

Thanks to this feature, when a user enters YouTube with an English, Russian, or German interface, they are automatically offered our client’s videos in the corresponding language. This ensures high audience engagement and increases the number of views. It also provides better monetization for every thousand views.

Multilingual audio allows you to attract viewers from other countries, increase views and monetization on your channel. This is a new YouTube feature that gives you the right to show content to your target audience in their language:

• You dub your content into other languages: English, French, Italian, etc. This can be done with human or neural network dubbing.
• In the YouTube Creative Studio, you add an audio track for your video and a title, description for the language of the audio track you made.

Your videos will be automatically presented in the language your viewer prefers. Example: On the channel of the popular blogger Mr. Beast, we see videos in the language we have set in the YouTube interface. However, we can easily switch and watch the same video in French or Spanish.