Dog Training School Lead Generation: $25,054 Profit and 300% ROAS

Promoting your business and personal brand on Facebook

A dog training school asked our company to help generate leads through Facebook. They teach dog owners effective training methods, offering various courses and trainings that help improve dog behavior, teach them new commands, and ensure harmonious relationships between animals and their owners.

5 393,03 $

Spent

1 624

Leads received

1 665 985

Views received

528

Webinar visits received

102

Payments received

16 314.6

Profit received

302,51%

ROAS

Details

Client:

dog training school

GEO:

Europe+Kazakhstan

Term of employment:

5 months

The purpose of the cooperation is to attract new customers to the webinar, where the possibilities and benefits of their dog training course will be presented, as well as further sales of this course after the webinar.

Task

Client: dog training school
GEO: Europe+Kazakhstan
Goal: lead generation
Traffic source: Facebook Ads
Term of work: 5 months

Work progress

Funnel 1: Puppy

This watering can is aimed at people who are preparing for the appearance of a puppy in the family. She helps new dog owners prepare for the responsibility of a newly arrived pet by providing them with the necessary knowledge and skills.

Funnel 2: Leash

This watering can is designed for people who want to teach their dog to walk properly on a leash. The goal is to help owners avoid the discomfort associated with pulling the leash, picking up trash on the streets, and other similar problems during walks.

The funnel looks like this:

Advertising: The user sees an ad with the benefits of the webinar and registers.
Registration: On the landing page, the user leaves a contact to participate.
Chatbot: Reminds the user about the webinar, attracts interest, answers questions.
Webinar: Training part + selling part where the course is offered.
Chatbot push: Chatbot reminds about the course, offers bonuses and answers objections.

Analysis of the tear and recommendations before the start of work

When we started working with the client, we analyzed the churn and overall looked at what it looked like in terms of steps for the market average, but the client had a very low conversion rate from the webinar to a purchase and application. When we started talking with the client, it turned out that he had no sales department at all. Maximum was a manager who could communicate with customers if they wrote to him.

One of the prerequisites we agreed upon during the collaboration phase was that the client hire a sales manager to call the customers who participated in the webinar. Thus, the client’s return rate will probably improve.

Features of creative creation

After an in-depth analysis of competitors in various language groups, we came to the conclusion that the speaker and a small furry friend, i.e. a dog, must be present in the frame. Promotional videos that show certain life hacks and tools work best, and you can’t even tell that it’s an ad.

The peculiarity of such a construction is that we must first attract the attention of dog owners, show them our expertise, and only then offer a product. This is a niche feature.

The second feature of the niche is the need to have a large number of creatives, which can burn out quite quickly. Therefore, we wrote to the client many different creative ideas for shooting videos. The client shot various advertising creatives, which we tested in advertising. Those videos that showed the best results, we additionally re-edited, adding more dynamics to them, thereby giving them a second life.

The peculiarity of this niche is that it is necessary to completely update creatives at least once a month so that advertising gives a good return.

Promotion results

Key results

5 393,03 $

Spent

1 624

Leads received

1 665 985

Views received

528

Webinar visits received

102

Payments received

16 314.6

Profit received

302,51%

ROAS

Summary results for the river Leash:

09.11.2023 – 09.04.2024

Spent: $5,566.67
Received leads: 2,184
Average cost of a lead: $2.55
Impressions received: 1,952,376
Landing Page Hits Received: 6074
Average cost per landing page visit: $0.92
Webinar visits received: 714
Payment received: 47
Earned profit: $16,698.4
ROAS: 299,97%

Summary results for the river Puppy:

13.11.2023 – 26.04.2024

Spent: $5,393.03
Received leads: 1,624
Average cost of a lead: $3.32
Impressions received: 1,665,985
Landing Page Hits Received: 5,018
Average cost per landing page visit: $1.07
Webinar visits received: 528
Payment received: 102
Received profit: 16,314.6
ROAS: 302,51%

Conclusions

During the 5-month period of cooperation with the dog training school, we achieved significant results in generating leads through Facebook Ads. Using two funnels targeting different audiences, we generated 3,808 leads and $33,013 in revenue.

Main results:

“Puppy” vomit: 1,624 leads, profit $16,314.6, ROAS 302,51%
Voivod “Povodok”: 2,184 ice, profit $16 698,4, ROSE 299,97%

The client is satisfied with the results and continues to cooperate with our company, which confirms the effectiveness of our methods and approaches in lead generation.

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