Case on seo promotion of fitness club website

What was done for the project:

The site on was created on the tilde builder and for its SEO promotion a number of works were developed and proposed:

1. Comprehensive site audit
2. Analysis of competitors’ sites
3. Semantic kernel compilation
4. Compilation of an anchor list for external promotion
5. Promotion plan based on quality blog optimization, increase of brand queries and crowd marketing
6. Optimized texts, meta tags and titles on the site
7. On the basis of semantic kernel content plan was made for the blog
8. Based on the Anchor List, links were purchased on local sites and crowd marketing was carried out

What the client got:

Getting results from SEO website promotion is long, especially if the site was created with the help of a constructor. But already on July 4, 2019 you can see the result of our specialist’s work. The first screenshot show us how effective key phrases work – the more relevant key phrases, the better the site is ranked for search queries, the more users see the site when searching.

The following screenshot is the performance of the Google Analytics site during the promotion period. The specifics of the business was that the main conversion – filling out the form to sign up to the gym – took place offline. Because of which the conversion rates on the site are so low. But site traffic for local business shows that the bulk of visitors is organic search. Also, the majority of conversions come from referrals, thanks to crowd marketing. These indicators are positive and show the effective work of SEO specialist for a small budget.

The site also maintains a blog, which also positively influences the SEO optimization of the site. Thanks to well-written SEO texts in the articles and a detailed content plan, you can see in the third screenshot a lot of conversions from the search engine to the blog pages. This shows that when users search for topical queries, such as “how to start working out”, the blog pages are at the top of the search results. This keeps the user active and engaged on the site. The blog format on the site provides useful data on user information requests.

Link profile or crowd marketing is a kind of communication with the target audience, the purpose of which is to attract attention to your product, service or company. This strategy does not involve the placement of anchor links. In the process of dialog, the author refers to your site with the product or service as a recommendation. This feature is created specially by our specialists. Such mentions strengthen Google’s trust in the site and its domain. The more quality mentions with transitions – the better it affects ranking.