Medical YouTube Channel Monetization: $114,816 Revenue and +304.7K Subscribers

Selecting topics for the issue

When choosing topics for videos, we focus on what is relevant and interesting to the target audience. Using tools to analyze search queries allows us to determine what questions and topics are of most interest to our audience.

This step allows you to create content that meets the real needs and demands of your viewers, thereby increasing the likelihood of attracting new subscribers and retaining existing ones.

Accounting for competitiveness

Choosing video topics should also take into account the level of competition. It is important to find a balance between the popularity of the topic and the ability to offer a unique perspective or approach that will differentiate our video from others.

The Importance of YouTube Video Optimization

We understand that the right approach to content optimization significantly increases video visibility, audience engagement, and overall channel effectiveness.

Logic for selecting metadata for large channels

• Creating a clickbait headline: Developing an attractive title that grabs viewers’ attention and reinforcing it on the video cover. This increases the likelihood of clicks on the video.
• Selection of high-frequency queries: Selecting high-search volume keywords that match the topic of your video, which helps increase its visibility in search results.
• Extended video description: Including these keywords in the extended video description of 1200-2000 characters helps YouTube algorithms better understand the content of the video and increases its relevance in search.
• Adding keywords to tags: Adding keywords and their variations to video tags, as this further increases their visibility in search and improves the channel’s SEO.
• Focus on one high-frequency key: Optimization of one video for one high-frequency keyword and its variations, which allows you to improve the video for a specific search query, increasing the chances of a high position in search results.
• Adding keywords to subtitles: Including keywords in video subtitles increases your video’s visibility to viewers and helps YouTube better understand your video’s content.

This approach to metadata selection ensures maximum visibility and appeal of videos, which contributes to channel growth.

Correct placement of commercial breaks

Before the introduction of this method, the average income per video was $0.99-$1.80 per thousand views. After the introduction of the method, the income increased to $6.60-$7.20.

Each video is assigned time codes that separate different topics and segments. For videos that are 30 minutes long, time codes are created for each topic.

In the “Monetization” section, ad breaks are added for each time code. Ad breaks are set frequently so that YouTube can show more ads.

The more often YouTube has the opportunity to show ads, the more it shows them, which leads to more revenue. YouTube does not show ads too often to avoid annoying viewers, so it is important to provide the opportunity to show ads.

If a 15-minute video has only one commercial break at the beginning, a viewer who just watched another video with an ad might not see the ad in the video. The next ad will appear 15 minutes later; instead of two commercial breaks, there will be only one.

If the video is short, without any commercial breaks in between, you may not get any ads. Videos longer than 8 minutes must have commercial breaks in between.

Time codes separate one thought from another, indicating to YouTube that it is possible to insert an ad here.

This approach to the placement of commercial breaks allows you to maximize advertising revenue without disrupting the comfort of viewers.

The Importance of the First 15 Seconds in Writing a Script

When you hover over a video cover on your phone, the video automatically starts playing. In the YouTube channel’s creative studio, in the“Analytics”, you’ll see the biggest drop in views on your videos happening in the first 15 seconds.

As a YouTube channel creator, you should think about what visuals you are going to show at the very beginning. You can put more text on the screen so that viewers can see what is happening and simply spend more time watching your video. This will help extend the depth and watch time throughout the video.

Conducting raffles

Conducting giveaways is especially useful for large channels, as it has several advantages and positive effects for the channel and its audience. Here are some of them:

• Attracting new viewers: Sweepstakes can be attractive to new viewers who may be interested in the opportunity to win prizes. This can lead to more subscribers and more views of your content.
• Retaining your existing audience: Giveaways can be a way to thank and retain your existing audience. Viewers who are already subscribed to your channel will be interested in the opportunity to enter and win prizes. This helps maintain and strengthen the connection with your fans.
• Increased engagement: Giveaways help increase viewer engagement. When viewers participate in a contest, they may become more active on your channel, leaving comments, sharing videos with friends, and participating in other interactive activities related to the giveaway.
• Promotion of products or services: Sweepstakes can be used to promote your client’s products or services. You can offer both the product itself and prizes associated with it, which can attract viewers’ attention and help build brand awareness and promotion.

The giveaway helps bring you closer to your audience, turns viewers into your subscribers, and increases conversion into comments, likes, which contributes to the development of the channel.

It is important to raffle off prizes that will be interesting to your target audience, which will motivate them to complete the conditions.