Webinars are one way to engage with your audience, selling your product or service incrementally through benefit.

That is, you don’t sell anything “outright” (this often makes buyers angry), but act carefully: first you give useful content, introduce the viewer to the company or the speaker, and only then offer your product. In this way, the viewer is more likely to consider your offer and make a purchase.

What should you be aware of when preparing for a webinar?

For a webinar to be successful and effective, you need to know a few important nuances.

01

First of all, determine the goals and objectives of the webinar.

A webinar funnel is most often used to sell a complex or expensive product.

02

Choose a topic that will catch the audience's pains and solve them at the same time.

Then the audience will understand why they should watch the webinar and how they will benefit.

03

Think about the product matrix

it is important that you have several products in stock for different segments of the audience. For example, for those who found the main product too expensive, offer something cheaper. For those who have purchased the main product, offer a presale to increase their check.

04

We recommend warming up your audience a few days before the webinar

Prepare a chain of emails and a chatbot message with useful content, aiming to increase the users' return on the webinar.

05

Before the start of the event, be sure to test all the filming equipment, internet and webinar room several times.

Otherwise there may be unpleasant surprises in the middle of the broadcast. For example, internet failure, fuzzy picture, extraneous noise or silent sound.

Structure of a successful selling webinar

Getting to know the audience

The speaker welcomes everyone, engages the audience (for example, asks the audience to write in the comments their city, position or just + to chat). Also in this block the speaker should introduce himself or herself and his or her expertise.

Key topics of the webinar

Here we briefly outline what the webinar will be about, key messages based on the pains and their solutions. Interesting the audience to see through to the end.

Rules and feedback

Every webinar should have rules of conduct and you need to be clear about them: when you can ask questions, where to go in case of problems with the broadcast or other organizational issues.

Client pains and calibration

At this stage, you select a few pains of the audience, focus on them, talk about the most popular methods of solving these pains and argue why they are not effective.

Solutions and evidence

Give the audience your alternative way of solving the problem, arguing why it's better than the others. At this stage, you need to give the audience some technique, a practice by which they can experience the effectiveness of your method here and now. A person should think: "If the speaker has already given a good working technique on a free webinar, the paid product should be even steeper!

Product presentation

Once the audience is warmed up, you can talk about the product, its benefits and sell it. Also at this stage, you should tell about warranty, service, additional conditions, bonuses, installments and so on.

Closing block

Once again, motivate the audience by reminding them of the pain and the desired result. Then we answer questions, handle objections and say goodbye.

After the webinar ends, redirect viewers to the main product landing page

We are ready to help you with webinar structure or create a turnkey webinar. Leave your contacts and our manager will contact you!

Turnkey webinar creation by 4Limes

Depending on your goals and budget, we can offer both complete webinar creation and work on individual steps. You can order from us:

  • Creation of a presentation for the webinar:
    • A joint online session to work out the structure of the webinar.
    • Working out the structure of the webinar presentation.
    • Getting introduction content from the speaker.
    • Working through the design concept and example presentation layout.
    • Example of copywriting for the presentation.
    • Copywriting of entire presentation, approvals, adjustments.
    • Presentation design.
    • Corrections and approval.
  • Creating a Webinar (Course) Landing Page:
    • Creating a portrait of the Target Audience.
    • Writing, prototyping and approving the page structure.
    • TOR for the copywriter.
    • Writing the text.
    • Approval of the text by blocks.
    • Page design and assembly.
    • Page proofreading and approval.
    • Connections of submission forms, Google Analytics, FB Pixel, etc.
    • Domain connections, etc.
  • Webinar funnel Lite
    • Registration on webinar page (name, email, phone number) or on mini “LGT” landing page + choice of messenger or registration via lead-magnet
    • Welcome message in the chatbot
    • Audience segmentation via a quiz or survey
    • Message of the webinar push in messenger – in the morning on the day of the webinar, 1 hour in advance, 10-20 minutes after the start
    • Next morning send webinar replay to reach those who could not attend
    • Sale of course + booster – message with webinar replay, messages of booster to course
    • Offloading base to Excel or CRM
    • Recording video tutorials for self-study with chatbot
  • Webinar funnel Middle
    • Registration on webinar page (name, email, phone number) or on “LGT” mini-boarding + choice of messenger or registration via lead-magnet
    • Welcome message in the chatbot
    • Audience segmentation via a quiz or survey
    • Warming up the audience with content based on the results of the quiz (survey) before the webinar
    • Message domination on the webinar in messenger – in the morning on the day of the webinar, for 1 hour, at the start, 10-20 minutes after the start + sms + mail domination
    • Webinar. Funnel for those on webinar – applications from webinar – special price
    • Next day. Message with webinar replay
    • Message chain of push – with a limited offer of 72 hours + mail
    • Re-segmentation of base – via quiz or survey – for further work via content marketing
    • Content plan for chatbot content distribution
    • Offloading the base to Excel or SRM
    • Recording a tutorial video for working with the chatbot yourself
  • Webinar Funnel Pro
    • Registration via webinar page (name, email, phone number) or LGT mini-boarding + choice of messenger or registration via lead-magnet
    • Welcome message in the chatbot
    • Audience segmentation via a quiz or survey
    • Warming up the audience with content based on the results of the quiz (survey) before the webinar
    • Message domination on the webinar in messenger – in the morning on the day of the webinar, for 1 hour, at the start, 10-20 minutes after the start. Also sms + mail dojams.
    • Webinar. Funnel for those on webinar – requests from webinar – special price
    • Next day message with webinar replay, messages dojams to course
    • Chain of push messages – with a limited offer of 72 hours + mail
    • Maximiser sale + chain of warm up and push messages
    • Sale of Subscription + chain of warm up and push up messages
    • Segmentation of the base – via a quiz or survey – for further work via content marketing
    • Chatbot menu
    • Content plan for sending out content in the chatbot
    • Offloading the database to Excel or SRM
    • Video tutorial for working with your chatbot
  • Setting up and running targeted ads on the webinar
    • Creating a promotion strategy.
    • Selection of placements and targets.
    • Creating an audience and selecting interests.
    • Copywriting for advertising creatives.
    • Design of advertisements.
    • Creation of utm tags for advertisements.
    • Running a test advertising campaign for 2 webinars.
    • Deactivation of ineffective audiences and advertisements.
    • Reporting with conversions. Summing up the preliminary results of the test.
    • Scaling and correction of rates.
    • Reporting on the RCs.
    • Conclusions and recommendations.
  • Setting up a webinar room, training of the speaker and moderator Registration assistance with the chosen platform (Bizon365 or GetCourse365)
    • setting up the webinar room and broadcast for a specific date.
    • registration for the broadcast.
    • negotiation of all the nuances of the chat, closed / open air, etc.
    • training: general rules, how to start and finish the broadcast, information about broadcasting parameters, etc.

Or – order a complete webinar production, including all the previous items.

Why do clients choose us?

Transparent pricing policy

During consultation we negotiate the price and scope of work, so you understand exactly how much and for what you pay.

Flexibility

We are always ready to meet our clients halfway and offer optimum conditions of cooperation.

Work experience

Our specialists have already launched more than 100 webinars for different business areas. So we know what will work in your specific case.

Would you like to find out more about our service?

Leave your contact details and an expert will contact you!