Case on seo promotion of elite textile online store

Decision

We studied the websites of competitors and market leaders in the sale of luxury textiles. We analyzed whether our site appears in search engines for key phrases. We scoring traffic growth and positions for the year – identified the main queries that will be of interest to our target audience.

On the basis of this analysis, we made a step-by-step strategy to promote our client’s online store. We corrected incorrectly working URLs of pages in the blog. Now all links on the client’s site contain correct information.

Conducted a technical audit of the site. Optimized the server response code and page headers to improve site indexing in search engines. We made corrections in meta tags (Title, Description).

Collected the semantic core of the site. We determined the key phrases for which the user searches in search engines for information about elite textiles. And used these keys to make a content plan to fill the blog on the client’s website. Based on this plan our copywriters wrote SEO-texts – so we brought the site to the top 10 of Google for informational queries.

SEO-specialists made internal linking between important pages of the site. On the one hand, it is done for visitors – it became even more convenient to use the site of the store. On the other – it added to the pages «weight» and they became even better ranked by the search engine.

We started working with external optimization – increasing the number of links to the client’s site from other resources. We analyzed the link profiles of competitors and based on the collected data made a plan to increase links. It was important that the sites-«donors», on which we place links, were suitable for us in terms of topics, regionality, rating. That is, not just to increase traffic, but also to bring targeted visitors to the client’s site.

Result

Organic search. We compared the organic search performance before we started our work and six months after we started promotion. The number of visits to the site from the Google search engine increased by 569,43%. Failure rate decreased by 49,89%.

Website conversion channels. Comparison of different visitor transition channels with the previous period:

The total traffic figure increased by 82,12%

39,95% organic transitions are occupied by “Other”, i.e. this is unsorted traffic, the source of which could not be determined by the analytical system.

34,29% occupies “Organic Search”, i.e. this source of traffic that goes to the site from the search engine rendition.

Conversions for the promotion period. Organic purchases were received during the promotion period, the total revenue of which amounted to $9 812,74. With an average order receipt $377,41.

Growth in the number of key phrases. At the beginning of its work, the site was ranked by search engines for 123 phrases. Now the figure has grown to 3600 phrases.