Seo website promotion

SEO-promotion
Armadius is a plant for the production of roofing materials (corrugated board, metal tile).

Details

Client:
roofing manufacturer
Task:
comprehensive SEO promotion
GEO:
Odesa

Subject: Roofing and facade materials.
Spending: monthly – 6000 UAH.
Date: January 2016 – May 2016

The site was created from scratch, without taking into account internal optimization and a hint of promotion in the future. For a long time the site was not promoted, just existed on the Internet as a business card site. After 2 years, the site decided to promote with the help of SEO.

What goals were set?

1) Increase in traffic to the site.
2) Increasing the number of conversions.
3) Increasing the percentage of conversions.

Before the start of promotion, SEO audit of the site was conducted, errors affecting the loading speed and performance of the site were corrected. Internal optimization of the site was carried out. Analyzed competitors, the market of building materials and roofing materials. Conducted the correct setting of robots.txt and sitemap.xml Made clustering of search queries based on the collected semantic kernel for each promoted page. Created linking between pages.

The pages had keywords spelled out in the meta tags:

For the title:
1) High frequency query
2) BF or LF query

HF and LF keywords are mentioned in the text (content) on the “product” pages. Articles are written by a copywriter taking into account the keywords according to the terms of reference based on the rules of seo optimization.

Links are purchased on exchanges (HF and LF keywords in the form of anchors) or thematic articles with links to the promoted site. Donor sites have relevant topics: construction, roofing materials, production of metal roofing, corrugated steel, etc.

Donor sites are selected and filtered to check for trust and quality of the site in search engines. The less spammed donor site (less outgoing links) the better. Proper site structure (according to search engine standards), internal optimization (meta tags and relevance to the content on the site), unique content (optimized texts with 90-100% uniqueness).

On some purchased links on donor sites are inserted purchased links from posts in social networks and other sources to accelerate the indexation of the page and give more weight to the page rating.

As a result, after seo optimization, the site has about 1000 unique visitors per month. It started with 20-30 visitors per month.

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