SEO-promotion of children’s modeling school

SEO-promotion

A children's modeling school from Kiev approached us to order SEO-promotion of their website. We will omit the name, as we have signed an NDA with the client.

Details

Client:

children's model school

Task:

SEO-promotion of the website

GEO:

Kyiv

The agency had already ordered this service from another company, but did not get the desired result. The contractor attributed the unsuccessful promotion to the fact that the school’s website is made on the Tilda constructor and high competitiveness in the Kiev market.

Task

The customer asked us to evaluate the site and the possibility of its promotion in order to effectively invest in this marketing tool. Our team evaluated the project and came to the conclusion that the arguments of the previous contractor were unconvincing.

The agency’s website had good prospects for SEO promotion even in a highly competitive environment. We offered the client several scenarios of website promotion. The client chose the minimum package, with which we started work.

Decision

First of all, our SEO-specialists collected for the site semantic kernel and made its clustering — selected keywords and phrases, which can be used to promote our client’s site, and then grouped them according to their meaning.
Based on the collected semantic kernel, we added Title and Description meta tags and H1 and H2 headings on all pages of the site.
We analyzed competitor sites and based on that analysis, we created a content plan for a blog on our client’s website.

Our SEO specialists paid special attention to link promotion of the website. For this purpose, we carried out linkbuilding (building up the link mass to increase a website’s ranking in search engines):

created an anchor list for the site;
bought links on trusted resources.

Thanks to this we increased the DR resource (domain ranking). As a consequence — growth of the site’s position in search engines and an increase in traffic.

In addition, we conducted crowd-marketing — selected suitable sites where you can post reviews of the school. We gave this list to the customer, who asked satisfied clients of the agency to leave real reviews about cooperation with the school on these sites.

What the client got

As a result of the promotion, the number of key phrases for which the site is ranked in the Google search engine has increased to 2012 pieces.

Growth in the number of key phrases according to Serpstat data

Promotion results by Google Analytics data

From July 1, 2019 to August 4, 2019 — in the first month of website promotion by our experts — the number of new users visiting the website increased by more than 10%.

Further on, this indicator also continued to grow. During the two months of promotion, organic traffic grew by another 9%.

Three months later, this indicator reached 27%. The number of new users of the site increased by almost 30%.

The further result of working on the minimum support can be seen on the graph

Conclusions

For our customer’s website, we collected a semantic kernel and identified key queries, on the basis of which we made a content strategy to promote the site.

We added keywords to meta tags and headings on the pages of the site. On the basis of the content plan developed by our specialists we wrote texts for the blog of the site. The result – an increase in the position of the resource in Google search engines.

Thanks to link promotion achieved an increase in traffic and the appearance of new users on the site. Despite the fact that in Kiev there is really high competition among modeling agencies, thanks to the right approach to SEO-promotion we managed to achieve results that the client could not get from another contractor for a long time.

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SEO-promotion of children’s modeling school

Details

Task

Decision

What the client got

Promotion results by Google Analytics data

Conclusions

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