Logo development for the food delivery service – “Sushi on the couch”

Logo and corporate identity

Sushi on the Couch, a popular food delivery service in Odesa, contacted our company. This delivery service specializes in Japanese and Italian cuisine - sushi, rolls, pizza, Japanese soups, wok, and much more.

Details

Client

food delivery

Task

create a logo, design packaging, corporate clothing and advertising brochures

GEO

Odesa

The delivery has been operating for many years and has won the trust of many customers thanks to fast delivery and pleasant discounts and promotions. The company’s philosophy is to deliver delicious food quickly, and for customers to enjoy their order on the couch while watching their favorite TV series or movie.

Task

We were tasked with creating a logo for a food delivery service, as well as designing packaging, corporate clothing, and advertising booklets. To brand the delivery vehicles.

The client’s main wishes were to create a logo in the Japanese style, using the “Sofa” element. The logo for food delivery should convey the philosophy and naming concept that distinguishes this delivery from all other competitors.

Work progress

Project analysis and problem statement

Create a logo and corporate identity: packaging, clothing, advertising and delivery transport. Customer's request: logo in Japanese style

Project realization

It was decided to start from the name and, accordingly, the customer's philosophy - “the client only needs to call, we will do the rest”. We took the diva as a basis and displayed it in a minimalistic style, which reminds of Japanese calligraphy. The shades of the logo were chosen warm - we used the color of brown curry.

Result

We created a unique logo for sushi delivery, also developed the design of packaging, corporate clothing, advertising booklets branded transportation.

Expert comment

Once customers see the logo, they will remember it for a long time, because it stands out from the competition

Solution

The name of the company “Sushi on the couch” reflects the policy of the restaurant: “the client only needs to call, we will do the rest”. Therefore, our designers decided not just to add a sofa as an element of the logo, but to make the logo in the form of a sofa.

Also, our customer had a wish – a Japanese-style delivery logo. The sofa was designed in a minimalist style, reminiscent of the calligraphy of the land of the rising sun. Smooth lines and rounded details tell us about the presence of Japanese style. The logo also includes the naming of the delivery service, and we used a font that resembles Japanese calligraphy to tie in with oriental motifs.

The shades of the logo were chosen to be warm – we used the color brown and brown. Once customers see the logo, they will remember it for a long time, because it stands out from the competition. After all, the logo, as the most creative part of the corporate identity, should reflect the company’s concept and philosophy.

Seal for package branding

What we did

As a result of the work done, we created a unique logo for sushi delivery, developed packaging design, corporate clothing, advertising brochures, and branded vehicles.

Clients come to us with different requests: some are easy to fulfill, others are more difficult. But we believe that nothing is impossible, and any wish can be realized. Our portfolio is proof of that.

Package with the new shipping logo

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Logo development for the food delivery service – “Sushi on the couch”

Details

Task

Work progress

Project analysis and problem statement

Project realization

Result

Expert comment

Solution

What we did

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