Promotion of a Closed Telegram Channel “Trading by Signals” via Google Ads: 5x Growth in Paid Subscribers
Details
The expert contacted us about promotion. He had a problem: he could not launch an advertising campaign on his own due to constant blocking. Also, due to the small volume of business, arbitrageurs were not interested in cooperating with the client.
The task
Our task was to set up and launch an advertising campaign to increase the number of subscribers in the client’s closed Telegram channel. We suggested using Google Ads. But since trading advertising is prohibited, we came up with the hypothesis of promoting ourselves through positioning as trading courses. This way, we do not violate Google’s rules.
Client: an expert in signal trading
Traffic: Google Ads
Duration of work: 2 months
Target audience of the expert trader
Our primary audience consists of financially established individuals, such as business owners or those with a good income. They are interested in investments, trends, and have a deep understanding of trading. They are always focused on getting up-to-date information and news about currencies and cryptocurrencies.
These people are eager to discover new ways to make money for themselves, especially those who may be in a situation where their main source of income, such as a business, has suffered losses or has shrunk. They have a certain amount of money and want to increase their income. They understand that trading requires an investment of time and money, and they are ready to put in the work to achieve their financial goals.
Work on the Expert Advisor project
We have thoroughly analyzed users who are interested in trading and investments and identified four key segments:
- Newcomers to trading: newbies who are just starting their journey in the world of trading. We have focused our efforts on preparing informational materials and educational resources to provide them with the necessary knowledge and skills for successful trading.
- Experienced traders: people who already have some experience in trading but are looking to improve their performance. We have provided them with access to quality signals and analytics to help them make informed trading decisions.
- Those interested in investments: the segment who understands the value of investments and wish to introduce trading into their portfolio. We have provided them with the opportunity to try trading and get reliable signals to start successful trading.
- Professional traders: the audience is made up of experienced traders who are looking for additional sources of quality signals and analytics to support their trading. We have provided them with access to exclusive information resources and analytical tools that have helped them achieve high results.
After identifying the target audience and dividing it into segments, we started by defining our client’s unique positioning. Since direct advertising of trading was prohibited, we saw it as offering trading courses.
Next, we focused on key triggers that attract the attention of potential users. Among them were the following:
- 50 reliable sources of trading signals that undergo analytics;
- Several signals per day, not limited to currency pairs;
- Detailed analysis of market trends and publication of tips;
- Reliability metrics, warranties, and statistics, including screenshots and videos;
- Free trial version;
- Feedback from satisfied subscribers;
- Experience of channel owners who use the signals.
Since all previous attempts to promote themselves had ended in nothing, we offered to use our advertising accounts. Since we are Google partners, we can provide our clients with high-trust accounts for advertising. This will help to get in touch with a personal manager and resolve moderation issues faster.
Only after these steps did we start developing the landing page. We created an attractive and convincing landing page that displayed trading services and courses. The landing page highlighted the benefits and potential results to attract the target audience. When writing the copywriting, we took into account all the words that could lead to an ad ban. Therefore, we displayed keywords about earnings and trading in images or videos.
After the preliminary steps, we started working with the account.
Period of work: 11/16/2022 – 12/16/2022
- Launch of search campaigns: we created and launched advertising campaigns aimed at displaying ads in search engines. This allowed us to attract the attention of users searching for relevant keywords.
- Launching Discovery campaigns: We also launched advertising campaigns in the Discovery section, which allowed us to expand our audience reach and attract new users.
- Working with budgets and strategies: we determined and set up budgets for each campaign and selected appropriate strategies to optimize the distribution of the advertising budget and achieve maximum effect.
- Working on recommendations: We studied and reviewed the recommendations provided by the system in detail and implemented the necessary changes to our campaigns to improve results.
- Expanding the list of negative keywords: We identified some incorrect or incompatible keywords and added them to the list of negative keywords. This helped us to avoid unnecessary ad impressions to users who are not interested in our services.
- Changing geo-targeting: we made changes to geo-targeting settings to focus on certain regions or exclude others, depending on the needs and target audience.
Europe was a successful region, Kazakhstan showed even better results, but due to the blocking, it was decided to stop the campaign. Canada had problems with search campaigns, but was successful in Discovery.
- Audience development: We analyzed and optimized our audiences, paying attention to their reactions and results. This allowed us to more accurately target our ads to our potential customers.
- Stopping all campaigns: At the end of the period, we decided to stop all campaigns, as it was necessary to conduct a detailed analysis of the niche and competitors before taking the next steps.
Period 01.01.2023 – 31.01.2023
We continued to work with the account and performed the following actions:
- Optimizing search campaigns and testing new keywords: improved our search campaigns and also tested new keywords to attract more potential customers.
- Launching Performance Max campaigns: utilized the capabilities of Performance Max campaigns to ensure wide reach and optimal ad performance across multiple platforms and channels.
- Working with budgets and strategies: continued to work with budgets and strategies, optimizing them to achieve the best results and use the advertising budget with maximum efficiency.
- Working on recommendations: focused on working on the recommendations provided by the system and made the necessary changes to our campaigns to improve results.
- Expanding the list of “minus words”: continued to expand the list of “minus words” to avoid unnecessary ad impressions to users who are not interested in our product or service.
- Changing geo-targeting: made changes to geo-targeting, focusing on certain regions and disabling others, depending on the needs and response of the target audience.
Europe was a stable region, and Kazakhstan showed the best results thanks to a successful strategy with Performance Max, as there is a less educated financial stratum of the population there, more people are looking for “easy” money. But at the same time, we faced a huge number of low-quality leads from neighboring countries.
In Europe and Canada, we often faced blocking, and although we were able to solve the problem in Canada by launching Performance Max and in Europe by constantly changing ads, we were unable to reduce the cost per lead in these geographies.
Results of the promotion of the closed Telegram channel Trading by Signals
The period of work is 16.11. – 16.12.
- Clicks: 4 168
- Screenings: 135 081
- CTR: 3,08%
- Average cost per click: 0,13$
- Costs: 524$
- Conversions: 127
- Average conversion price: 4,12$
Data from your account
The period of work is 01.01. – 31.01.
- Clicks: 7 584
- Shows: 634 244
- CTR: 1,20%
- Average cost per click: 0,20$
- Expenses: 1 511$
- Conversions: 203
- Average conversion price: 7,44$
Data from your account
Conclusions
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