Building an affiliate network through LinkedIn: 89 leads from $4.77

Developing an SMM strategy from 4Limes

A company that operates in the field of providing services for purchasing a second passport, in particular under the Golden Visa program, approached us with a special request. They are actively working globally around the world and provide a service for obtaining a second citizenship under a golden visa. With the help of their services, clients can obtain a second passport in Portugal, Spain and other European countries, where “golden visas” are a popular and effective way to ensure mobility and freedom of movement.

958,81 $

advertising campaign budget per message

2 756

messages were sent

2 219

open messages

240

clicks on the message

1256,50 $

advertising campaign budget per lead

leads

partnership agreements

Details

GEO

Egypt, Saudi Arabia, Qatar, Oman, UAE

Target audience

Men and women aged 25 to 55

Niche

Passport and visa services

We have recently had success in working with this client by organizing an offline event promotion in Vietnam for them. You can find out more at the link.

Currently, they are facing a specific problem: many people from Pakistan and India have limited access to European countries due to the peculiarities of their passports, but have free entry to Arab and Muslim countries.

That is why our client is looking for ways to expand their activities by finding reliable partners. His goal is to find experts who can help attract leads to provide “golden visas” to those who want them, uniting the world and overcoming visa restrictions.

Task

Client: Obtaining leads for residence permits through investments.
GEO: Egypt, Saudi Arabia, Qatar, Oman, UAE
Goal: find partners who have united businessmen around them.
Traffic: to the website – event registration
Traffic source: LinkedIn Ads
Price per target offline event participant: $250-300
Work period: 40 days

Work progress

Stage 1: GEO assessment (geographic coverage)

Our first task was to identify key geographic regions where our target audience has the greatest potential. Based on our research, we made the following estimates: Geo 1 (B2C) Vietnam: Potential audience of 54 thousand people. Geo 2 (B2B) Middle East (Saudi Arabia, Qatar, Egypt, Lebanon, Pakistan): Potential audience - 61 thousand professionals in the fields of Legal, Venture, etc. Geo 3 (B2C) Middle East (UAE, Egypt, Oman, Qatar, Saudi Arabia, Jordan, Pakistan): The potential audience is 390 thousand people. Based on the results of the assessment, we focused on such countries as Egypt, Saudi Arabia, Qatar, Oman, and the UAE.

Stage 2. Formation of an advertising campaign strategy on LinkedIn

Taking into account the specifics of LinkedIn as a platform for business cooperation, we focused on the following aspects: Targeting by professional indicators: Selection of key positions and areas of activity, such as Head, Owner, Director, C-level specialists, Founder, Co-Founder in relevant business industries. Messages: Shaping the content of advertising messages that would be most effective in attracting the attention of our target audience.

Stage 3. Auction and budgeting

Having set the rate at $0.75 per message, we developed a strategy aimed at ensuring a high open rate for our advertising messages. The additional cost was outweighed by the benefit of a high open rate, averaging 65-70% for Asia and 45-55% for the Eurozone.

Stage 4. Launching advertising campaigns

The two main campaigns were aimed at different market segments: MENA B2B campaign: Focus on the business segment, especially in the areas of Legal and Venture in selected Middle Eastern countries. MENA B2C campaign: The goal is to attract a wide audience in the UAE, Egypt, Oman, Qatar, Saudi Arabia, Jordan and Pakistan. Throughout the campaign, we constantly monitored the effectiveness of advertising, adjusting approaches to achieve the best results for our client.

Target Audience

We have divided the target audience into two main segments: B2B and B2C

The B2B target audience for a LinkedIn advertising campaign aimed at attracting leads in the following countries: Egypt, Saudi Arabia, Qatar, Oman, UAE has the following characteristics:

Age: 25-34, 35-54, over 55.
Positions: Head/ Owner / President / Director / Vice President / General Manager / Partner / Managing Partner /C-level specialists Founder / Co-Founder for B2B – Legal, Venture industries.

The B2C target audience in this case included specific segments of individuals working with a premium audience in various industries:

Legal: Law firms, attorneys, and lawyers who provide advice to VIP clients.
Banking: Professionals who work in banks and provide services to exclusive clients.
Luxury Brands: Employees of companies that sell luxury goods, private jets, and yachts, and others who work with VIP clients.
Financial Management: Managers who manage other people’s finances, tax consultants.
Venture Capital: Organizations and professionals who work with investors, including owners and vice presidents of venture capital firms who can provide potential clients.
Business Communities: Organizations and individuals who are actively involved in developing business relationships at a high level.
Editors of major publications: For example, editors of Forbes magazine, who have important connections in the business industry.

Paying special attention to the specified search logic, we rejected owners of certain companies, such as bank owners, focusing on those who can provide access to potential customers.

The estimated costs of the advertising campaign for 30 days were $330.00-1200.00.

Data from the account

Promotion Results

Key results

958,81 $

advertising campaign budget per message

2 756

messages were sent

2 219

open messages

240

clicks on the message

1256,50 $

advertising campaign budget per lead

leads

partnership agreements

MENA B2B Campaign:

Costs – 347.90 USD
Messages sent – 1000
Messages opened – 885
Message clicks – 185

MENA B2C Campaign:

Costs – 610.91 USD
Messages sent – 1756
Messages opened – 1334
Message clicks – 55

Cost: $1256.50
Leads: 89
Cost per result: $61.56

Conclusions

Contracts signed: 15 partnership agreements.

This case demonstrates the effectiveness of using LinkedIn to build a partner network, especially in countries where the target audience has specific needs and limitations.

The project is extremely valuable for any business that seeks to expand its activities in new regions through the LinkedIn platform, taking into account local characteristics and challenges.

Want to find reliable partners on LinkedIn? Contact 4Limes! Leave a request, and our specialist will contact you shortly for a consultation.

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