Promotion of the school of 3D clothing modeling: 2,260 applications in 2 months. ROI OF 335%.

Developing an SMM strategy

Our client is an educational platform that offers a course in 3D fashion modeling. They contacted us to increase the number of leads and attract more students to their course. This course is designed for both beginners and those who want to achieve a high level of professionalism in the field of fashion design and tailoring. It provides the necessary knowledge and skills to create modern and unique garments using advanced 3D technologies within 4 months.

$6 663,89

advertising campaign budget

2 260

applications in the advertising office

$2,95

average cost of the application

10 425

clicks

0,82%

CTR

335%

ROI

Details

GEO

Europe + CIS

Target audience

Professional fashion designers, students and graduates of creative universities, newcomers to the fashion industry

Niche

Online school of 3D clothing modeling

Client: school of 3D modeling of clothes
Goal: traffic to the website to buy courses.
Advertising platform: Facebook
Duration: 2 months
Course fee: $670 and $1,350

Work progress

Preparing and launching advertising campaigns

We started with in-depth research of competitors and analysis of their advertising campaigns. This stage allowed us to identify the most successful strategies, identify market trends, and develop unique offers that set our client apart from the rest.

Choosing a strategy

To maximize the effectiveness of the advertising campaign, we chose two strategies: marathon and webinar funnels. However, for this case, the webinar funnel proved to be sufficient to achieve the goals. The marathon funnel included consistent audience engagement through a series of training materials in a mini-course format, which gradually increased their interest and readiness to buy. The webinar funnel included webinars that not only attracted and retained the audience, but also generated significant interest and attracted a large number of people willing to participate.

Optimization of advertisements

Based on the collected data, we created effective ads with clear and attractive messages. Continuous optimization included A/B testing of different variants of creatives, texts, and audiences, which allowed us to find the best combinations to achieve high conversion rates.

Monitoring of the advertising budget

Thanks to our monitoring system, we ensured efficient use of the budget by focusing on the most promising audience segments.

Analysis of the results

The first launch of the webinar showed very good results (in the median). However, we observed a decrease in effectiveness and an increase in the cost of the results after the simultaneous launch of the webinar and a sharp increase in the budget on the same day. This led to unsatisfactory results for both the webinar and the marathon. Therefore, it was decided to turn off the marathon so as not to burn the audience and try to reduce the cost of the lead.

Testing new hypotheses

We constantly experimented with new hypotheses to find even more effective strategies. We launched a new webinar ad with the initial settings, but excluding those users who had already seen our ad and interacted with it. This was done to reduce the frequency rate and increase the reach of our ads.

Reporting of results

Provided the client with detailed reports that included an analysis of effectiveness, results achieved, and recommendations for further steps.

Expert comment

Our work on the project included several key stages that ensured the successful acquisition of leads for the 3D Fashion Modeling course.

Results of Facebook promotion

Period: from 30.01 to 16.02, from 09.02 to 14.02

Budget used: $6,663.89
Total applications in the advertising account: 2,260
Average cost of an application: $2.95
Number of clicks: 10,425
CTR: 0.82

Overview of the advertising account

Audiences and their results for the entire duration of advertising campaigns.

Results for the marathon

Conclusions

Key results

$6 663,89

advertising campaign budget

2 260

applications in the advertising office

$2,95

average cost of the application

10 425

clicks

0,82%

CTR

335%

ROI

For the period from 30.01 to 16.02 and from 09.02 to 14.02, we used $6,663.89 of the budget and attracted 2,260 leads worth $2.95. We optimized advertising and gradually reduced the cost per lead.

For further cooperation, we recommended that the client pay more attention to UGC videos (feedback from the participants themselves), as they showed a relatively better and more stable result.

As a result, 72 people paid for the training in full or in part. Revenue amounted to UAH 1,874,374 ($46580.39), and expenses for advertising and setup services amounted to UAH 430,869 ($10,707.60). The ROI was 335% (as of the end of February).

We also use a “warming” funnel to quantitatively increase the target audience, starting with a cold audience and gradually warming it up with interest. This will allow us to develop new audiences and increase the quality of incoming traffic

If you are looking for effective solutions for advertising campaigns in the field of education or similar businesses, don’t hesitate to contact 4Limes! Leave a request and our specialist will contact you shortly for a consultation.

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Promotion of the school of 3D clothing modeling: 2,260 applications in 2 months. ROI OF 335%.

Details

Work progress

Preparing and launching advertising campaigns

Choosing a strategy

Optimization of advertisements

Monitoring of the advertising budget

Analysis of the results

Testing new hypotheses

Reporting of results

Expert comment

Results of Facebook promotion

Overview of the advertising account

Conclusions

Key results

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