Development of a corporate website for a company that sells devices for miners

Corporate website
The Ukrainian company Simplex Group specializes in the production and sale of cooling equipment for mining. The main product is immersion baths and liquids for filling them.

Details

Client
refrigeration dealer
Task
corporate website
GEO
Ukraine

Task

The client came to us with a clearly defined task: to create a corporate website that presents the company itself and their products. The information on the website had to be presented in an accessible way, revealing all the advantages of the equipment.

Solution

The client’s niche is specific, but it is developing rapidly. There are more and more mining farms, and therefore the need for cooling equipment is growing.

We developed the structure of the future website taking into account the type of business, its needs and tasks. It includes pages – Home, Product Catalog, Product Cards, About Us, Production, Blog, Contacts. When developing the structure, we took into account the features of the store’s future advertising campaign.

The company specializes in a narrowly focused product with a specific target audience. Therefore, it was important to competently present all the advantages of Simplex Group equipment.

The content of the main page was also built on the fact that it would be profitable to present the main product to site visitors – an immersion cooling unit. On the site, we mixed graphic elements, photos, videos and text content so as not to overload the user, but to provide enough information to make a decision.

What we did

Before developing a design, we always conduct an initial marketing analysis of competitors, target audience and business niche. Our project manager communicates with the client, fills out a brief and identifies the needs and wishes of the customer. This approach helps to create a truly useful and unique product.

For Simplex Group, we implemented a unique design, layout and programming of a corporate website. Almost every page has a lead form that helps collect user contacts. The site also has a Catalog section, which contains the entire range of products with prices and detailed descriptions.

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