Redesign of an online store of home shoes
Details
Task
It was necessary to implement a redesign of the site to increase usability and sales. The client has social networks and already had a ready-made site, but the online store generated too little traffic. It was necessary to simplify the interface a little for ease of use.
Solution
We conducted an analysis of the target audience, and based on it, we worked out the usability of the site. An online store is a wonderful trading platform that has many advantages compared to offline stores.
But the work of such sites has its own nuances that affect the level of sales and user interest. An important functional element in an online store is the order form.
Our client’s was too complicated, so it repelled potential buyers. We simplified it as much as possible, leaving the most necessary fields. We also implemented the “Thank you for your order” page, which allows you to track the success of the operation. This page is very important for further setting up analytics on the site.
We connected the Nova Poshta module, simplified the work with the user’s personal account. Such adjustments helped achieve the client’s marketing goals.
As a result, even small but effective changes in the site structure can increase turnover several times.
What we did
For our client, we worked out and improved the functionality of the online store. We simplified the order form and work with the user’s personal account. We created the “Thank you for your order” page, connected the Nova Poshta module. Thanks to this, the customer received an effective online store with a beautiful and convenient design.
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