Redesign of an online store of lighting equipment
Details
Task
The client turned to us for a redesign of his online store. Our specialists had to make a more modern, convenient and simple interface so that the site could generate a larger number of applications. The customer has a very large catalog of products, so the convenience of navigating the site directly affects the level of sales. The simpler the usability of the site, the more willing the user is to place an order.
Solution
The main problem of the Unilight online store was an inconvenient interface and outdated design. Navigation through the catalog was incomprehensible, the site scared away customers rather than attracted them. Therefore, we decided to focus on simplifying the entire concept of the site.
The online store combines several functions: it tells about the company, presents the product. It also has shopping cart and payment processing options. We tested the entire functionality of the site, fixed problems, and adjusted the operation of forms and buttons.
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