Promotion of a YouTube channel about business: + 253.3 thousand subscribers in 5 months

Maintaining Large YouTube Channels

In October 2022, we were contacted by a client representing a business channel. We signed an NDA with them, so we will not disclose their names and the name of the channel. The client's goal was to improve the channel's performance and develop a high-quality content plan to attract new subscribers and increase audience engagement.

17.2 million

views

$4 502,96

Income from channel monetization

Details

GEO

CIS Countries

Target audience

Young entrepreneurs and startups, small and medium-sized businesses, freelancers and self-employed professionals

Nisha

Business Media

Before the client turned to us for help, his channel already had more than 550 thousand subscribers. So, our task was to develop a promotion strategy that would not cause a negative reaction from regular viewers, but at the same time help attract new viewers to the channel.

Work progress

Channel and audience analysis

We focused on channel analytics to determine the strengths and weaknesses of current content, which were based on engagement/retention of new and regular audiences. We evaluated engagement, retention rates, and analyzed the effectiveness of older videos. This allowed us to determine which videos were performing best and which formats were worth implementing to improve performance.

Trend and competitor analysis

Analyzed competitive channels in a business niche and identified popular trends. Based on the findings, we developed content recommendations and introduced more relevant topics that helped increase reach and views.

Introducing YouTube Shorts

We launched a strategy to utilize the YouTube Shorts format, which allowed us to reach new audiences through short, dynamic videos. Shorts have become an effective tool for attracting attention to full channel releases.

Developing a content plan

Based on the analysis of trends and interests of the target audience, we developed a detailed content plan that included broader and more relevant topics. This allowed us to attract new audiences without alienating regular viewers.

Recommendations for working with restrictions (yellow coin)

We analyzed videos with violations and made recommendations on how to remove or modify the content to avoid losing coverage. We also suggested steps to challenge the restrictions to minimize losses from monetization disconnection.

In case of systematic violation of the community rules, the YouTube channel falls out of the recommended videos and content selection function. These two main sources of traffic are the leading ones in the organic promotion of the channel and in general account for 50% of the traffic.

What you can do:

Challenge the restrictions
Create videos that have no restrictions
Remove such videos

We discussed with the client what to do with each violation separately and applied the recommendations.

Скриншот: монетизация ограничена

Results of promoting a business YouTube channel

Key results

17.2 million

views

$4 502,96

Income from channel monetization

In 5 months of working on the channel, the number of subscribers grew by 253.3 thousand, and the total number of views reached more than 17.2 million.

Below on the screenshot is the data that was before – the period of 5 months before working with us:

Результаты за 5 месяцев до старта работы от 4Limes

Below is a screenshot with data for 5 months after the launch of the new channel strategy:

Скриншот результатов 5-месячной работы нашей компании

Comparison with the previous period

To clearly compare the results of work on the channel before and after the start of cooperation with us, let’s look at the key indicators.

Before working with us:
Estimated revenue: $1,108.90
Number of views: 6.8 million

After cooperation with us:
Estimated revenue: $4,502.96
Number of views: 17.2 million.

After starting to work with us, the channel has significantly improved its performance. Estimated revenue increased by more than 2.8 times to $4,502.96, which indicates the successful monetization of content and the attraction of more interested viewers.

In addition, the number of views increased from 9,326,303 to 17,212,041, which indicates an increase in reaching a new audience and improving the channel’s visibility on the YouTube platform.

Thus, cooperation with us has led to a significant improvement in the channel’s performance, namely an increase in estimated revenue and the number of views, which confirms the effectiveness of our strategy and approach to YouTube channel promotion.

Сравнительная таблица до и после начала работы по продвижению от 4Limes

Another important factor in the channel’s growth is working with regular and new audiences. To attract a new audience, it is important to develop new formats or types of content. For the channel, we developed a new content plan that included broader topics to attract a new audience. We also launched a series of short videos for video, which were translated into a full-length video.

Viewer analytics BEFORE our work:

Аналитика зрителей ДО нашей работы

Analytics of viewers AFTER our work:

Аналитика зрителей ПОСЛЕ нашей работы

The best last month

During our cooperation with the client, we noticed a significant improvement in the channel’s results. In the last month of work, we saw the largest growth in subscribers and audience engagement, badge impressions, and video viewing time:

Лучший последний месяц

To make audience growth more visual, we provide images with channel analytics by traffic source. The top 5 sources are the most important sources, namely “selection functions” (selection on the main page), switching to videos in recommendations, transitions from the short video feed, search, and external sources.

Список источников трафика

Analytics of the best Shorts

One of the successful tools we used to promote our channel was short videos (YouTube Shorts). The analytics of the best shorts show high rates of views and subscriptions, which proves their effectiveness:

Аналитика лучших Shorts

Conclusions

Successful work on a YouTube channel in a business niche requires a deep understanding of the specifics and target audience. By developing a high-quality content plan, creating relevant videos and actively using the Shorts format, you can significantly improve the channel’s performance and attract a larger number of subscribers.

Thanks to our professional approach and the use of relevant tools, we successfully coped with the task. The channel demonstrated significant growth in performance, which confirms the effectiveness of our work and the achievement of the client’s goals.

Interested in promoting your business on YouTube? Contact 4Limes! Leave a request, and our specialist will contact you shortly for a consultation.

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