Niche Trading Promotion with YouTube: Building a Breakout with 595% ROAS

Work on the project of promoting the Telegram channel for trading signals in Telegram

Niche analysis and strategy development

The first stage of the work was the determination of the target audience of the project: its interests, behavioral characteristics and regional preferences. We analyzed the demand for educational content in the field of cryptocurrencies, popular formats of interaction and platforms through which the audience most often consumes such content.

The competitive landscape is additionally assessed, including their advertising approaches, weaknesses and strengths, and unique customer positioning opportunities. Based on the collected data, we created a strategy that took into account not only the specifics of the niche, but also the specifics of using Telegram channels as the main communication channel.

Why did we choose a simplified tear?

Working with projects in a “grey niche” such as trading requires taking into account many limitations and risks. The main problem lies in the policies of large platforms such as Google and YouTube, which actively fight against content that can be perceived as financial speculation or a violation of the rules of advertising placement. This often results in account bans, campaign suspensions, or limited reach.

In order to minimize the risks of bans and ensure a stable traffic flow, we decided to simplify the rip as much as possible. The main reasons for this approach are as follows:

1. Landings in a gray niche as a ban trigger. Landings are often checked by the algorithms of advertising platforms and become the main trigger for a ban.
2. Quick interaction with the audience. The direction of traffic directly to the Telegram bot or channel allows you to instantly contact the audience without unnecessary steps. This is especially relevant in trending niches, where the speed of decision-making by the user is of critical importance.
3. Adaptation to the specifics of the gray niche. Projects in the gray niche often work with an audience that is already familiar with the topic and does not need a long warm-up. Telegram, as a platform, allows you to quickly provide the necessary information, including signals, tips and insights, which increases the effectiveness of communication.
4. Optimization efficiency and flexibility. A Telegram bot or channel allows you to quickly analyze user behavior, measure key indicators and adapt campaigns without stopping traffic. This simplifies the optimization process and allows the client to receive relevant leads at minimal cost.

By simplifying the funnel, we have maintained a balance between compliance with the rules of advertising platforms and the needs of the client, ensuring high campaign effectiveness even in a complex niche.

Traffic

Lead generation was carried out through YouTube advertising. Given the risks of blocking content on the topic of cryptocurrencies and trading, several YouTube channels were used. Traffic was directed to various countries, mainly Tier-1 markets (USA, Canada, Western Europe), which provided the highest efficiency. Additionally, a campaign was launched for Tier-3 regions (Africa, the Middle East, Central Asia), but traffic in these zones was stopped due to low profitability.

Promotion strategy

A set of the most marginal targets, adapted to the selected GEOs, was used for the work. Details are not being released due to NDA. Each creative was tested on a budget of $100-150, after which the results were analyzed and a decision was made to expand to additional GEOs within the same target set.

After mastering the key GEOs, secondary ones were added – individual countries of Western Europe and promising markets of Asia. New target sets were also launched, gradually scaling up the campaign.

Optimization

The main KPI is subscriptions in the client’s Telegram bot. Conducted weekly in-depth analysis of creatives and GEOs, evaluating lead relevance and value. This made it possible to effectively adjust the strategy and optimize campaigns.

Channel promotion results with trading signals

For the period from September 1, 2024 to December 6, 2024, we received the following indicators:

• Views: 165 thousand
• Expenses: $36,2 thousand
• Compare cost per view: $0,22

The top videos provided the highest flow of relevant leads:

The “Audience Retention” graph shows how the percentage of viewers who stayed to watch a video changed over its duration:

На графике “Удержание аудитории” видно, как менялся процент зрителей, которые оставались просматривать видео, на протяжении его длительности:

• At the beginning of the video (2 seconds), the retention of the audience reaches its peak, about 15%.
• Then the indicator gradually decreases: to 8% at 4 seconds, and even lower towards the end, about 3% at 9 seconds.

This indicates that the first few seconds were the most engaging for viewers, but retention decreased significantly after that.

Demographic indicators of audience coverage, segmented by age and gender of users:

• Sex: The schedule is divided into men and women
• Age: The main part of the audience belongs to the age groups:
  • 25-34 years – the largest coverage.
  • 35-44 years old is the average.
  • 18-24 years and 45+ years have significantly lower coverage.

Data is based on 3% of clicks for which user age and field data were available.
These indicators allow you to understand which audience is most interested in the content, which can be useful for further optimization of advertising campaigns.

The effectiveness of ad impressions, distributed by days of the week and hours of the day:

• The highest activity is reflected in the evening, mainly between 18:00 and 21:00.
• During the day, especially in the morning (from 00:00 to 12:00), the efficiency is much lower.
• Each day of the week shows a stable distribution of impressions, with no clear dominance of a particular day.

This information was used to optimize the schedule of ad servings, focusing budgets on the period of highest performance.

The effectiveness of advertising on different types of devices: phones, tablets and computers:

• Telephone: 100% of spend and 100% of impressions are on mobile. The average price per click is $0.22.
• Tablets: There are no costs and impressions on tablets (0%)
• Computers: Similar to tablets, computers were not used for impressions or spend (0%).

This data indicates that the campaign was fully targeted to mobile users due to their higher activity or relevance in the target audience.

Results of the campaign for 01.09.2024-06.12.2024
Conversions (subscribers): 2 195 people
Cost of all conversions: $16.60
Costs: $34,446.00
Views: 165 816
Compare price per view: $0.220
Coef. of all conversions: 1.27%
Average check: $1200
Purchase made: 158
Income: $205 000
ROAS: 595%