Promotion of office furniture with the help of YouTube

Youtube promotion of services, services and more

We were contacted by a company that sells executive chairs. We signed an NDA with the client, so we won't disclose the name of the company.

$515,02

advertising budget

477 048

campaign impressions

11 060

clicks

169

conversions

$3,05

conversion cost

sales

$300

average check

Details

GEO

Ukraine

Target audience

CEOs and top managers of companies, office administrators and purchasing managers, small and medium-sized business owners

Niche

Online store

The client has its own full-fledged online store, but at some point they received a flagship product that needed to be sold as soon as possible. Therefore, the company created a separate landing page with this product and decided to direct traffic to it.

It was with this task that the client contacted our company. After analyzing the product and competitors, we proposed several hypotheses for promotion. As a result, it was decided to use YouTube advertising, as the client had already tested other channels.

The task

Client: an online office supply store
Product: chairs for executives
Objective: increase sales with a cost per conversion of up to $25
Traffic source: Trueview for Action

Work progress

Product and competitor analysis

We analyzed the product - executive chairs - and competitors on the market. We determined that the best option for promotion would be to use YouTube advertising, given that the client had already tested other channels.

Choice of advertising format

We considered two YouTube ad formats: Trueview for Action and Trueview for Shopping. We chose Trueview for Action because the client did not have e-commerce and Google Merchant set up. This format was best suited for directing traffic to a separate landing page for lead generation.

Optimization of commercials

Optimized the client's commercials by selecting relevant keywords, devices for displaying ads and building special audiences. Customized ads with a focus on conversions (filling out a form on the website) for further work of the client's sales department.

Launch and monitoring of the advertising campaign

Launched an advertising campaign and regularly monitored its performance. Adjusted the ads by turning off ineffective creatives and audiences, which led to a decrease in the cost of conversions and an increase in their number.

Analysis and reporting

At the end of the test period, we analyzed the results of the campaign. We evaluated the effectiveness of advertising on the basis of clicks, conversions, cost per conversion and sales.

Working on a project to promote office furniture

The client had a new flagship product, for which he had created a separate landing page and wanted to test YouTube traffic on it for further lead generation. However, in this case, a simple filling out of a special form on the landing page was considered a conversion, after which the store’s sales department contacted the potential buyer.

There are two types of YouTube ads that are used for lead generation for online stores:
– trueview for Action
– trueview for Shopping

Of course, it is advisable to use the trueview for shopping format for an online store, but it will be effective if the store has e-commerce set up and Google merchant enabled. Our client did not have this.

And since we had to direct traffic from YouTube to a separate landing page, we decided to choose the trueview for Action ad format.

The client had already prepared commercials in advance, which we had to optimize by choosing the right keywords, devices for display, and forming a specific audience.

After the launch, we monitored the advertising performance, adjusting it by disabling ineffective creatives and audiences.

Results of office furniture promotion on YouTube

Key results

$515,02

advertising budget

477 048

campaign impressions

11 060

clicks

169

conversions

$3,05

conversion cost

sales

$300

average check

Overview of the advertising office:

Обзор рекламного кабинета

Рекламная статистика

Conclusions

During the test period, the ads showed good results. Advertising in the trueview for Action format proved to be successful, and we managed to fulfill the client’s main requirement – to achieve an average cost per conversion of no more than $25.

By eliminating ineffective ads and untargeted audiences during the campaign, we saw a gradual decline in the cost per conversion and an increase in the number of conversions.

The client was satisfied with the result of the work done and decided not to stop working with us. In the future, he plans to add an online payment option to the landing page and update the catalog with new products, after which we will connect analytics and promote new product items with trueview for Shopping advertising campaigns.

If you want to promote your business with Youtube advertising campaigns, please contact 4Limes.

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