Increasing monetization of a medical channel on YouTube: $43k in profit and +181k subscribers in 3 months

Working to Increase YouTube Monetization

Stage 1: Preparation

Channel Research and Analysis: This stage began with thorough research and analysis. We studied in detail all the types of videos that had been previously published, the popularity of each video, the existing audience and their behavior.

Here are the numbers we had at the start of our work (period from February 1, 2023 to April 30, 2023):

• Number of video views: 9.5 million
• Video watch time: 449.2 thousand hours
• Subscribers: +70.5 thousand people
• Estimated income: $15,132.39

Identifying potential areas for improvement: This involved identifying weaknesses and opportunities for improvement in terms of working on older videos. We looked at what topics and video formats might be popular with our audience.

Content Quality Check: We took a detailed look at the existing content on the channel. This involved analyzing which videos were successful and which needed updating or improvement. We also assessed the quality of filming, editing, and the overall quality of the content.

Stage 2: Video Optimization

Increasing CTR (click-through rate) on videos to over 6%: We carefully analyzed the previous CTR (which was around 3.5%) and developed a strategy to increase this indicator. This included optimizing titles, descriptions, and covers to attract more clicks from the audience.

Developing a new cover design for videos with catchy titles: One of the first steps in this phase was to develop a new cover design for all videos on the channel. These covers were created in a way that would attract the attention of viewers and include catchy titles.

Selecting the most successful older videos for re-optimization: We reviewed and selected 5-10 older videos per month, that had the potential to improve and increase popularity among the audience.

The video had been on the channel for more than two years (videos from 2020) and had a minimal number of views. However, after our update in early April, it had a rebound effect: it reappeared in recommendations and gained over 997k views in a short period of time.

A similar situation was observed with another video (a video from 2021). Previously, it had been steadily providing a small number of views, but after optimization in early April, its popularity grew rapidly, bringing over 746 thousand views, new subscribers, and increased monetization.

We re-optimized an average of 5-10 videos each month, and almost every old video brought positive results, contributing to the growth of the channel’s popularity and increasing profits for our client.

But the biggest impression and result was a video from 2013, one of the very first on the channel. The video had been lying on the channel for many years and provided almost no views. At the beginning of July we updated it, and this video led to a big increase in traffic on the channel. Even despite the quality, viewers have shown great appreciation for the useful information. Below you can see the numerical metrics that illustrate this success.

We also considered a method to increase monetization. It consisted in optimizing advertising breaks – the logic of actions is as follows:

• divided the video into logical parts using time codes. This allowed us to determine exactly where to place the ad breaks so that they did not interfere with the viewing experience, but brought in maximum revenue.
• using monetization tools, we set up ad breaks for each specific time code. This provided more options for the timing of advertising, which contributed to an increase in the profit from the video.
• after implementing the changes, we monitored the audience response and advertising revenue.

By introducing additional ad breaks, the client’s revenue from the video increased significantly. We ensured that the ads were shown in optimal locations, providing comfort for viewers and maximum revenue for the client.